Running a home care agency is no easy task, and sometimes you need some sage advice to help you take your company to the next level. Though there are few books directed specifically to home care owners, Home Care Pulse CEO, Aaron Marcum, has suggested a few of the best reads for providers who want to improve as leaders and business owners:
1. Good to Great by Jim Collins
If you want to take your agency from average to excellent, this book by Jim Collins covers basic tips for improving your company’s financial performance. Collins uses a broad range of research to explain how hiring the right people, focusing your business efforts on your unique strengths, etc. can help you transition from an okay company to a notable one.
2. The Slight Edge by Jeff Olsen
Jeff Olsen understands that it’s not always easy to follow through with your goals. Olsen breaks down why certain action items are effortless and others are challenging. He covers how to improve not only your business but your personal life as well by making small, consistent changes in your daily choices.
3. Entreleadership by Dave Ramsey
This book goes over core management techniques for new business owners. Ramsey not only talks about how to lead, but he also addresses why his strategies work. He discusses the role of delegation in growing a business as well as proven methods for finding the best employees, among other essential advice.
4. Start with Why by Simon Sinek
Simon Sinek focuses on the value of understanding your ‘why’, which is the purpose driving what you do. Sinek explains that once you and your employees know this purpose, it will be easier to stay motivated and see your next step. It’s a great tool for identifying the motivation behind your agency and translating that into a targeted business plan.
5. The Millionaire Next Door by Thomas Stanley
Stanley discusses the mindset that sets millionaires apart, and he suggests habits and choices that can help you make smarter financial choices for yourself and your business.
6. The Greatest Salesman in the World by Og Mandino
Sales can be intimidating, but Og Mandino’s book covers the essentials of developing yourself into an ideal salesperson. He discusses mastering your emotions, the power of persistence, and how to multiply your business value. Though this is an older title, the principles are still applicable, and they can serve as a great starting point for improving your sales approach.
7. The Dip by Seth Godin
When you’re weighing out different options for projects and you’re unsure where to focus your time, this book can be a great help. Godin talks about what causes organizations to get stuck and the value of quitting the wrong projects quickly and without guilt so you can focus on the right ones.
Improving your leadership skills takes consistent effort and adaptation. By studying and applying principles taught by experienced professionals, you demonstrate that you take your business seriously and are willing to educate yourself to improve.