If you’re not using Google Analytics for your company’s webpage, it’s time to start. Since client acquisition is moving more and more online, your website is one of your greatest marketing tools. According to one study, 78% of Internet users conduct product research online, which means that many potential clients will get their first look at your company through your site. Google Analytics is a powerful and free way to analyze the visitors to your site. Here is an overview of the three most basic sections of Google Analytics, which can help you learn who is visiting your site, how they got there, and what they are looking at:
Who is visiting your site?
General Audience Insights
The General Audience tab tells you all about the people behind the clicks. If you want to see if your efforts to draw seniors to your site are working, this feature can tell you not only the age range of your users, but also their location, gender, and interests. This tool is a great for finding out who your visitors are and verifying that your content is reaching your target audience.
How did they get to your site?
Acquisition Insights
This feature gives you a simple or detailed overview of how people find your site. Are you using all of your resources on Facebook advertising, but everyone is reaching your page through search engines? The Acquisitions tab will let you know that. Especially if you’re experimenting with various marketing methods, this section shows you which ones are working. Once you know, you can focus your efforts on what works and stop wasting time on those that don’t.
What do your visitors want?
Behavior Insights
The Behavior section makes it easy to identify whether your site content is effective. If no one is visiting your in-depth report on the warning signs of Alzheimer’s you may want to simplify the article, or focus on creating more content that matches what people have visited. If you notice that an article on senior nutrition has received a lot of traffic, consider writing further articles on similar topics such as quick meals or other health tips. Similarly, if people tend to exit from a certain page, you may want to modify the page with more links to other pages to reduce drop-off.
No matter the size your business, it’s never too early or too late to get started with Google Analytics. Google Analytics offers many tools, and using it may seem overwhelming at first, but the insights you can gain from these three basic sections alone make it worth setting up. If you need help getting started or want to learn more, below are a few resources to get you going. Your site is often your first impression on a client; knowing whether that impression is helping or hurting you is where analytics can help.
