Top 5 Reasons Why Clients Choose a Home Care Provider

consultation with senior couple

Each month, Home Care Pulse conducts thousands of interviews with home care clients across the country. During these interviews, Home Care Pulse associates ask clients, “Why did you select your provider over others?” Their answers to this question were recorded and analyzed for the recently published 2016 Home Care Benchmarking Study. Here are the five most common responses:

top 5 reasons clients select a home care provider

You may notice that none of these reasons includes a list of specific services, locations, or even costs. The top reasons consumers select a home care provider revolve around the reputation and outside perceptions of the company by others. Now more than ever, clients are turning to friends, professionals, and the web to help them select a home care provider, and their decisions are based on more than the provider’s list of costs or services.

As providers look to increase client acquisitions, they should start by evaluating their performance in these five areas. As they gauge perceptions of their business in relation to these categories, they’ll be able to take more action to improve. Providers can then focus their efforts on improving their areas of weakness and utilizing their strengths.

As part of this process, providers can better organize their resources, especially in relation to referrals, by creating a client referral program, improving SEO, or strengthening relationships with professional referral sources. One of the best ways to do this is through the Home Care Pulse Satisfaction Management program. As part of the program, Home Care Pulse associates contact a portion of your clients and caregivers each month to get detailed feedback on their satisfaction. These interviews not only provide you with detailed feedback on how you can improve, they also show you which clients would be willing to offer referrals.

Improving acquisitions requires active engagement with clients and caregivers. The more you invest in improving not only client perceptions of your care but also the real-life quality of that care, the greater your reputation will be and the more clients will be drawn to your company.


 

For more of the latest industry data and trends, get a copy of the 2016 Home Care Benchmarking Study:

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2017-04-05T01:37:33+00:00 May 10, 2016|Articles|5 Comments

5 Comments

  1. Jordan May 13, 2016 at 2:38 pm - Reply

    Very interesting to see how people are making their decision of home care provider, and how it’s changed over the years. It can be good for home care providers to know how they’re getting people referred to them.

  2. The Care Centers May 27, 2016 at 2:38 am - Reply

    When a person is unable to do any task, family members step into help by choosing right home care providers for them. Only the right home care service center provide senior with help with particular areas of necessities, going from day by day errands like cooking and cleaning to wellbeing support by a prepared proficient. The Cares Centers have a wide list of above 21,189 organizations that provide home health care services that suit your pocket also. Join our network today…!!!

  3. RMAU June 14, 2016 at 5:42 am - Reply

    In closing, the reason why clients are deciding not to work with you is simply because they don t want to. They do not see the value in doing business with you.

  4. Ray Adams August 14, 2016 at 6:03 pm - Reply

    Love the study and great article. It’s interesting seeing how we are steadying headed more into a digital age and consumer marketing online but it shows a decrease in consumers choosing a certain provider from this source. I think there’s a big void to be filled here to get the trend going upwards again.

  5. Elite Home Care December 7, 2016 at 5:36 pm - Reply

    Great read, just goes to show how crucial it is for home care providers to create and rigorously implement a client referral program. And with regards to consumer marketing, there’s a lot of opportunity there for companies to make a difference and gain a competitive edge.

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