Aaron

About Aaron Marcum

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So far Aaron Marcum has created 13 blog entries.
  • businessmen explaining report sales to client

3 Industry Insights Every Home Care Provider Should Know for 2017

As we commence the survey for the 2017 Home Care Benchmarking Study, I want to focus on a few of the many popular and useful benchmarks from the past seven years of doing the Study. The particular benchmarks that I am focusing on today are areas we often see home [...]

Feb 1, 2017|Articles|0 Comments
  • woman-and-ipad_feature

How Managing Your Online Presence Can Build Your Home Care Business

Social media, SEO, blogging—keeping up with your online presence can be an overwhelming and time consuming task. What are the latest Search Engine Optimization (SEO) strategies? Is blogging really necessary? How can I get more online reviews? Every home care business owner has asked himself these questions at one point [...]

Jan 3, 2017|Articles|Comments Off on How Managing Your Online Presence Can Build Your Home Care Business
  • caregiver-holding-hand-feature

Why Did You Start Your Home Care Business?

Many home care providers start their home care agency because they are driven by a desire to make a difference. When you started your home care agency, you did it for a reason. Whether it was personal or business related, you started it because you wanted to make a difference [...]

Dec 6, 2016|Articles|Comments Off on Why Did You Start Your Home Care Business?
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The Value of Benchmarking

At Home Care Pulse, we love gathering data and feedback to help home care businesses grow. In addition to collecting client and caregiver feedback, each year we work to gather data points from home care businesses across the nation to provide the most up-to-date industry benchmarks. The results are published in [...]

Nov 2, 2016|Articles|Comments Off on The Value of Benchmarking
  • office staff talking on the phone

Taking Advantage of Positive Feedback

Working so closely with the health and happiness of clients, home care agencies have become reliant on customer feedback for growth and success. Without feedback, you’re left to guess how your decisions impact your clients and how satisfied they are with your services. Often we look for negative feedback to [...]

Oct 5, 2016|Articles|Comments Off on Taking Advantage of Positive Feedback
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What to Consider Before Hiring a Sales Rep

A common dilemma for home care business owners is determining the right time to hire a sales representative. Do you hire early on while your business is just getting started and use a sales rep to drive growth right out of the gate? Or do you wait until your business [...]

Sep 7, 2016|Articles|5 Comments
  • Smiling woman wearing telephone headset

The Importance of Negative Feedback

Do you look forward to receiving negative feedback from your clients? Maybe you should. When you take action, negative feedback can be more valuable than a glowing testimonial. Without feedback, you’re left to guess how your decisions impact your clients and how satisfied they are with your services. Though criticism [...]

Aug 3, 2016|Articles|2 Comments
  • Looking-over-Finances-feat

Growing Your Home Care Business through Effective Cash Flow Management

At its simplest, cash flow management means delaying cash expenditures for as long as possible while encouraging those who owe you money to pay it as quickly as possible. Although it seems simple enough, managing cash flow can be an intricate and complicated process that greatly influences the success of [...]

Jul 6, 2016|Articles|Comments Off on Growing Your Home Care Business through Effective Cash Flow Management
  • employees walking outside

The Effects of Staffing on Business Growth

Miscalculating your staffing needs can have a crippling effect on the growth of your home care business. While your company may be able to carry the weight of extra employees for a while, over time the company will sink under the unnecessary weight. Similarly, if you hire too few employees, [...]

Jun 2, 2016|Articles|1 Comment
  • Senior woman using phone

The Power of Office Staff in Shaping Client Satisfaction

Branding is a composite of your clients’ impressions and experiences with your company. These perceptions are often formed early, after the first phone call or the first home visit. Though these initial impressions can be changed with time, bad impressions are hard to erase. For this reason, it’s important that [...]

May 4, 2016|Articles|Comments Off on The Power of Office Staff in Shaping Client Satisfaction
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