Articles

Turn Screen Time into Face Time: Online Lead Conversion in 5 Steps

Of all possible referral sources, digital leads can be the most difficult to convert into potential clients. What can you do to make this substantial lead source more efficient and effective? The first step is to not get ahead of yourself. Rather than focusing on converting leads into clients, [...]

Resources to Help Reduce Caregiver Turnover

Based on the data collected from home care companies over the years, it's evident both caregiver recruitment and caregiver turnover continues to dominate concerns within the industry. As an increase in elderly in need of assistance creates a swell in demand, now is not the time a home care [...]

Industry Consolidators Seek to Build Marketing Muscle

Ready or not, here it comes - fewer agencies, bigger brands, better providers. As a national practice solely involved in initiating confidential sales, acquisition searches, and strategic successions within the US home care industry, we enjoy a front row view of the entry and exit moves among investors and [...]

Strategies for Engaging Healthcare Professional Referral Marketing Sources

With advances in digital technology creating quite a stir for businesses in any industry when it comes to their marketing strategy, there’s still a significant power in the steady, constant word-of-mouth and referral marketing. As opposed to traditional and digital marketing, where you purchase time or space to promote [...]

Client Satisfaction: Being the Home Care Provider You’d Want for Your Parents

Most adults have their first encounter with home care as they are helping their parents (or a parent) in their search for a caregiver. After months or years of balancing their work and children's activities with taking a parent shopping or to doctors appointments and helping with household chores, [...]

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