Description

Whether we like it or not, search engines are the gatekeepers to the Internet. In reality, it’s the search engines that determine whether a website grows or stagnates. This has led many marketers and business owners to view search engines as an enemy, and not an ally. But the key to performing well is not to pit yourself against the search engines and try to penetrate their defenses, but to align your goals with theirs and show them you can be trusted.