consumer marketing

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How to Select Social Media Sites for Your Home Care Business

Does your business really need a Pinterest account? Is Google+ worth your time? With so many social media sites available, it can be hard to determine which accounts will help your company. Social media can be a time suck if you spread yourself too thin, and generating regular content [...]

May 18, 2016|Articles|0 Comments
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4 Social Media Mishaps Home Care Providers Should Avoid

Tweets, posts, chats, messages. There are so many ways to communicate with clients that it can be a bit overwhelming. Most providers have websites and social media accounts to market their company and share with clients, but not all providers are familiar with best practices for using their accounts [...]

Feb 29, 2016|Articles|4 Comments
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How to Write and Send a Press Release for Your Home Care Business

Whether you just won a Best of Home Care Award, signed a new partnership, or started a new senior program, your hard work is newsworthy. So why aren’t you making the news? Perhaps like many providers, you understand the importance of contacting media outlets, but you don’t know where [...]

Jan 27, 2016|Articles|0 Comments
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How to Make Your Website More Senior Friendly

A growing number of home care clients are turning to the web to select a home care agency, and many providers are improving their websites to accommodate that shift. The 2015 Private Duty Benchmarking Study shows that 40.5% of leading home care providers rated web sources as their top consumer [...]

Jun 16, 2015|Articles|0 Comments
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What Top Home Care Providers Do Differently to Grow Their Business

As we compile our annual home care survey findings into the Private Duty Benchmarking Study each year, we like to highlight the leaders in the home care industry, those with annual revenue of $2,000,000 or more. By studying the leaders, home care owners can learn some of the secrets to [...]

Sep 2, 2014|Articles|1 Comment
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The Best Way to Market Your Home Care Business to Consumers: SEO

This month, we’re talking about the difference between consumer and referral marketing, and the top methods for each. According to recent findings published by Home Care Pulse in the “2014 Private Duty Benchmarking Study,” SEO (Search Engine Optimization) is the top consumer marketing method, used by 11% of the home [...]

Jun 10, 2014|Articles|3 Comments
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Marketing Your Home Care Business: The Difference Between Consumer and Referral Marketing

In the home care industry, in order to have a successful, profitable business, you need to have a steady stream of new clients. With this in mind, wise business owners put time and effort into marketing. Marketing doesn’t need to be a difficult, daunting task—but you do need to have [...]

Jun 3, 2014|Articles|4 Comments
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How to Use Best of Home Care Awards in Your Marketing

As a home care provider, your potential clients are out there, right now, struggling. They’re struggling with the idea of losing independence. They’re struggling with decreasing mobility and increasing health problems. If they’re currently acting as a family caregiver for another person needing care, they’re struggling with feelings of guilt [...]

Apr 16, 2014|Articles|0 Comments
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