finding new clients

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How to Self-Advertise Your Home Care Business

Self-advertising can be an overwhelming venture. As a new or budding home care business owner, you may not be able to afford the best marketing methods, so you are left to self-advertise. With self-promotion, there is a fine line between getting your brand out in the community and bragging [...]

Jul 29, 2016|Articles|2 Comments
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Top 5 Reasons Why Clients Choose a Home Care Provider

Each month, Home Care Pulse conducts thousands of interviews with home care clients across the country. During these interviews, Home Care Pulse associates ask clients, “Why did you select your provider over others?” Their answers to this question were recorded and analyzed for the recently published 2016 Home Care Benchmarking [...]

May 10, 2016|Articles|5 Comments
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6 Keys to Nailing Home Care Sales Calls

Even for those who are deeply passionate about home care, sales calls can be intimidating, and if you want your business to grow, then you have to be in the business of sales. Fortunately, whether or not you’re a natural salesperson, there are simple steps you can take to improve [...]

Jan 18, 2016|Articles|0 Comments
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What Top Home Care Providers Do Differently to Grow Their Business

As we compile our annual home care survey findings into the Private Duty Benchmarking Study each year, we like to highlight the leaders in the home care industry, those with annual revenue of $2,000,000 or more. By studying the leaders, home care owners can learn some of the secrets to [...]

Sep 2, 2014|Articles|1 Comment
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Home Care Marketing: Obtaining Referrals from Doctors, Hospitals and Other Sources

This month, we’ve focused on marketing. We’re concluding our discussion this week by offering some final advice about referral sources. As we mentioned in last week’s blog, your clients should be your top focus for referrals, but home care business owners are also finding success with other referral sources throughout [...]

Jun 23, 2014|Articles|37 Comments
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Growing Your Home Care Business by Increasing Client Referrals

This week, we continue our discussion of the top marketing sources by discussing referral marketing. Here’s what over 500 home care business owners have to say about this form of marketing, according to the latest home care industry survey results published in the “2014 Private Duty Benchmarking Study”: Clients, [...]

Jun 16, 2014|Articles|0 Comments
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The Best Way to Market Your Home Care Business to Consumers: SEO

This month, we’re talking about the difference between consumer and referral marketing, and the top methods for each. According to recent findings published by Home Care Pulse in the “2014 Private Duty Benchmarking Study,” SEO (Search Engine Optimization) is the top consumer marketing method, used by 11% of the home [...]

Jun 10, 2014|Articles|3 Comments
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Marketing Your Home Care Business: The Difference Between Consumer and Referral Marketing

In the home care industry, in order to have a successful, profitable business, you need to have a steady stream of new clients. With this in mind, wise business owners put time and effort into marketing. Marketing doesn’t need to be a difficult, daunting task—but you do need to have [...]

Jun 3, 2014|Articles|4 Comments
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