marketing strategy

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7 Basics of Marketing for the New Home Care Owner

As famous businessman, Dave Ramsey, said, “People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.” Marketing can be an intimidating endeavor, especially if it’s not in your wheelhouse. [...]

Jan 16, 2017|Articles|0 Comments
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Our Top 5 Most Popular Articles

The Home Care Pulse blog is a great place to learn about retaining your caregivers, marketing your business, employing quality office staff, and much more. Here are our top 5 most popular articles and a few highlights from each. Enjoy! 5. Tips for Recruiting A+ Caregivers for Your Home Care Business [...]

Dec 12, 2016|Articles|1 Comment
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5 Simple Ways to Improve Your Home Care Sales Technique

Maintaining consistent sales numbers is often the trickiest and most stressful aspect of owning a home care company. Without a skilled sales strategy your company will flounder or sink. The best sales teams use practiced sales techniques to highlight the unique benefits of their products and to help clients [...]

Aug 11, 2016|Articles|0 Comments
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How to Self-Advertise Your Home Care Business

Self-advertising can be an overwhelming venture. As a new or budding home care business owner, you may not be able to afford the best marketing methods, so you are left to self-advertise. With self-promotion, there is a fine line between getting your brand out in the community and bragging [...]

Jul 29, 2016|Articles|2 Comments
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5 Ways to Market Your Home Care Business for (Almost) Free

Marketing can be intimidating and at times expensive. According to CMO Council, the average U.S. marketer spends 2.5% of the company’s total revenue on marketing. While there are plenty of effective ways to spend money on marketing, it doesn’t have to consume a large portion of your budget. Sending out [...]

Sep 10, 2015|Articles|2 Comments
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How Google Analytics Can Help Your Home Care Website

If you’re not using Google Analytics for your company’s webpage, it’s time to start. Since client acquisition is moving more and more online, your website is one of your greatest marketing tools. According to one study, 78% of Internet users conduct product research online, which means that many potential clients [...]

Jul 9, 2015|Articles|0 Comments
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What Top Home Care Providers Do Differently to Grow Their Business

As we compile our annual home care survey findings into the Private Duty Benchmarking Study each year, we like to highlight the leaders in the home care industry, those with annual revenue of $2,000,000 or more. By studying the leaders, home care owners can learn some of the secrets to [...]

Sep 2, 2014|Articles|1 Comment
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Marketing Your Home Care Business: The Difference Between Consumer and Referral Marketing

In the home care industry, in order to have a successful, profitable business, you need to have a steady stream of new clients. With this in mind, wise business owners put time and effort into marketing. Marketing doesn’t need to be a difficult, daunting task—but you do need to have [...]

Jun 3, 2014|Articles|4 Comments
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Effective Print Advertising for Your Home Care Business

When you go to the doctor’s office, do you notice which local newspapers or regional magazines are sitting around the waiting room? What about the hospital waiting rooms? Have you ever considered advertising in those publications? As patients are waiting to see the doctor for various health issues, they could [...]

Mar 19, 2014|Articles|0 Comments
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