marketing

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6 Social Media Tips Every Home Care Owner Should Know

Social media is an important aspect of your digital marketing campaign. With social media gaining popularity every year, it is essential for small business owners to adapt their marketing strategies to accommodate this trend. Before you begin posting, sit down and decided what goals you want from your social media [...]

Jan 24, 2017|Articles|Comments Off on 6 Social Media Tips Every Home Care Owner Should Know
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How Managing Your Online Presence Can Build Your Home Care Business

Social media, SEO, blogging—keeping up with your online presence can be an overwhelming and time consuming task. What are the latest Search Engine Optimization (SEO) strategies? Is blogging really necessary? How can I get more online reviews? Every home care business owner has asked himself these questions at one point [...]

Jan 3, 2017|Articles|Comments Off on How Managing Your Online Presence Can Build Your Home Care Business
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Our Top 5 Most Popular Articles

The Home Care Pulse blog is a great place to learn about retaining your caregivers, marketing your business, employing quality office staff, and much more. Here are our top 5 most popular articles and a few highlights from each. Enjoy! 5. Tips for Recruiting A+ Caregivers for Your Home Care Business [...]

Dec 12, 2016|Articles|1 Comment
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How to Market Your Home Care Agency to Professional Referral Sources

When it comes to gaining referrals from professionals, there is no silver bullet; one size does not fit all. Every home care business should find different methods that work best for them to get the professional referral sources they need. However, no matter what your strategy or approach is, [...]

Oct 28, 2016|Articles|Comments Off on How to Market Your Home Care Agency to Professional Referral Sources
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How to Boost Your Social Media Following

In a technology driven world, social media plays an important role in your marketing strategy. One of the struggles business owners have with social media is gaining a strong following. When executed correctly, your social media  strategy can have an enormous impact on the growth of your business. Here are few [...]

Sep 30, 2016|Articles|Comments Off on How to Boost Your Social Media Following
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How to Self-Advertise Your Home Care Business

Self-advertising can be an overwhelming venture. As a new or budding home care business owner, you may not be able to afford the best marketing methods, so you are left to self-advertise. With self-promotion, there is a fine line between getting your brand out in the community and bragging [...]

Jul 29, 2016|Articles|2 Comments
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Tips for Creating a Mobile-Friendly Home Care Website

According to recent findings, over two-thirds of the world’s population owns a smart phone. In 2016 in the U.S. alone, 72% of Americans reported owning a smart phone. People are not just using smartphones to make phone calls and send text messages; they are using them to connect to [...]

Jul 22, 2016|Articles|Comments Off on Tips for Creating a Mobile-Friendly Home Care Website
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How to Write Effective Marketing Emails

As you glance over your flooded inbox each morning, it only takes a few seconds to determine which emails demand your attention and which can go straight to the trash unopened. Sorting emails into that “unimportant” category is easy. Does it have an overblown subject line? Is it too long? [...]

Feb 15, 2016|Articles|1 Comment
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How to Write and Send a Press Release for Your Home Care Business

Whether you just won a Best of Home Care Award, signed a new partnership, or started a new senior program, your hard work is newsworthy. So why aren’t you making the news? Perhaps like many providers, you understand the importance of contacting media outlets, but you don’t know where [...]

Jan 27, 2016|Articles|Comments Off on How to Write and Send a Press Release for Your Home Care Business
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5 Ways to Use LinkedIn to Promote Your Home Care Business

Many home care providers have taken significant steps recently to advance their online and social media presence, including setting up webpages, blogs, and Facebook and Twitter accounts. Many providers, however, have yet to take advantage of LinkedIn as a company marketing resource. Though it may seem like just another [...]

Jan 8, 2016|Articles|Comments Off on 5 Ways to Use LinkedIn to Promote Your Home Care Business
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