marketing

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How to Market Your Home Care Agency to Professional Referral Sources

When it comes to gaining referrals from professionals, there is no silver bullet; one size does not fit all. Every home care business should find different methods that work best for them to get the professional referral sources they need. However, no matter what your strategy or approach is, [...]

Oct 28, 2016|Articles|0 Comments
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How to Boost Your Social Media Following

In a technology driven world, social media plays an important role in your marketing strategy. One of the struggles business owners have with social media is gaining a strong following. When executed correctly, your social media  strategy can have an enormous impact on the growth of your business. Here are few [...]

Sep 30, 2016|Articles|0 Comments
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How to Self-Advertise Your Home Care Business

Self-advertising can be an overwhelming venture. As a new or budding home care business owner, you may not be able to afford the best marketing methods, so you are left to self-advertise. With self-promotion, there is a fine line between getting your brand out in the community and bragging [...]

Jul 29, 2016|Articles|2 Comments
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Tips for Creating a Mobile-Friendly Home Care Website

According to recent findings, over two-thirds of the world’s population owns a smart phone. In 2016 in the U.S. alone, 72% of Americans reported owning a smart phone. People are not just using smartphones to make phone calls and send text messages; they are using them to connect to [...]

Jul 22, 2016|Articles|0 Comments
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How to Write Effective Marketing Emails

As you glance over your flooded inbox each morning, it only takes a few seconds to determine which emails demand your attention and which can go straight to the trash unopened. Sorting emails into that “unimportant” category is easy. Does it have an overblown subject line? Is it too long? [...]

Feb 15, 2016|Articles|1 Comment
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How to Write and Send a Press Release for Your Home Care Business

Whether you just won a Best of Home Care Award, signed a new partnership, or started a new senior program, your hard work is newsworthy. So why aren’t you making the news? Perhaps like many providers, you understand the importance of contacting media outlets, but you don’t know where [...]

Jan 27, 2016|Articles|0 Comments
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5 Ways to Use LinkedIn to Promote Your Home Care Business

Many home care providers have taken significant steps recently to advance their online and social media presence, including setting up webpages, blogs, and Facebook and Twitter accounts. Many providers, however, have yet to take advantage of LinkedIn as a company marketing resource. Though it may seem like just another social [...]

Jan 8, 2016|Articles|0 Comments
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5 Ways to Market Your Home Care Business for (Almost) Free

Marketing can be intimidating and at times expensive. According to CMO Council, the average U.S. marketer spends 2.5% of the company’s total revenue on marketing. While there are plenty of effective ways to spend money on marketing, it doesn’t have to consume a large portion of your budget. Sending out [...]

Sep 10, 2015|Articles|2 Comments
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How Google Analytics Can Help Your Home Care Website

If you’re not using Google Analytics for your company’s webpage, it’s time to start. Since client acquisition is moving more and more online, your website is one of your greatest marketing tools. According to one study, 78% of Internet users conduct product research online, which means that many potential clients [...]

Jul 9, 2015|Articles|0 Comments
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6 Secrets to Effective Marketing Materials

Business cards, pamphlets, postcards, flyers. Marketing materials come in all shapes and sizes, and in an age of increasingly popular web ads and pay per clicks, paper literature offers a uniquely tangible form of branding. However, many clients are bombarded with print ads and cheap flyers, and only the most [...]

Jun 18, 2015|Articles|6 Comments
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