online marketing

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How to Select Social Media Sites for Your Home Care Business

Does your business really need a Pinterest account? Is Google+ worth your time? With so many social media sites available, it can be hard to determine which accounts will help your company. Social media can be a time suck if you spread yourself too thin, and generating regular content [...]

May 18, 2016|Articles|0 Comments
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4 Social Media Mishaps Home Care Providers Should Avoid

Tweets, posts, chats, messages. There are so many ways to communicate with clients that it can be a bit overwhelming. Most providers have websites and social media accounts to market their company and share with clients, but not all providers are familiar with best practices for using their accounts [...]

Feb 29, 2016|Articles|4 Comments
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How to Write and Send a Press Release for Your Home Care Business

Whether you just won a Best of Home Care Award, signed a new partnership, or started a new senior program, your hard work is newsworthy. So why aren’t you making the news? Perhaps like many providers, you understand the importance of contacting media outlets, but you don’t know where [...]

Jan 27, 2016|Articles|0 Comments
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5 Ways to Use LinkedIn to Promote Your Home Care Business

Many home care providers have taken significant steps recently to advance their online and social media presence, including setting up webpages, blogs, and Facebook and Twitter accounts. Many providers, however, have yet to take advantage of LinkedIn as a company marketing resource. Though it may seem like just another [...]

Jan 8, 2016|Articles|0 Comments
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5 Ways to Market Your Home Care Business for (Almost) Free

Marketing can be intimidating and at times expensive. According to CMO Council, the average U.S. marketer spends 2.5% of the company’s total revenue on marketing. While there are plenty of effective ways to spend money on marketing, it doesn’t have to consume a large portion of your budget. Sending out [...]

Sep 10, 2015|Articles|2 Comments
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The Best Way to Market Your Home Care Business to Consumers: SEO

This month, we’re talking about the difference between consumer and referral marketing, and the top methods for each. According to recent findings published by Home Care Pulse in the “2014 Private Duty Benchmarking Study,” SEO (Search Engine Optimization) is the top consumer marketing method, used by 11% of the home [...]

Jun 10, 2014|Articles|3 Comments
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4 Reasons Your Home Care Business Should Have a Blog

The age of wondering anything is over, and, whether or not it’s true, prospective clients feel like they can go online and learn everything there is to know about your company with just a few clicks. As a business owner, this can be frustrating, because you know there’s more to [...]

Oct 16, 2013|Articles|2 Comments
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4 SEO Rules for Growing Your Home Care Business

You’ve most likely heard of SEO, and perhaps you’ve said to yourself, “What is it and why does everyone keep talking about it?” SEO stands for Search Engine Optimization, and in a world where most people find new companies through search engines, a solid SEO strategy is key for a [...]

Aug 28, 2013|Articles|2 Comments
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