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How to Market Your Home Care Agency to Professional Referral Sources

When it comes to gaining referrals from professionals, there is no silver bullet; one size does not fit all. Every home care business should find different methods that work best for them to get the professional referral sources they need. However, no matter what your strategy or approach is, [...]

Oct 28, 2016|Articles|0 Comments
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3 Key Professional Sources for Earning Referrals for Your Home Care Business

Home care is not an isolated industry. It is interwoven with a large network of healthcare and senior care professionals. This network is expansive, and each touchpoint between home care providers and other care professionals marks a point for potential client referrals. Home care providers can easily and successfully [...]

Mar 15, 2016|Articles|0 Comments
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How to Obtain More Client Referrals

Mark Zuckerberg, Facebook CEO, once said, “Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” This holds true in the home care industry, where 19.3% of industry leaders [...]

Jul 15, 2015|Articles|1 Comment
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Home Care Marketing: Obtaining Referrals from Doctors, Hospitals and Other Sources

This month, we’ve focused on marketing. We’re concluding our discussion this week by offering some final advice about referral sources. As we mentioned in last week’s blog, your clients should be your top focus for referrals, but home care business owners are also finding success with other referral sources throughout [...]

Jun 23, 2014|Articles|41 Comments
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Marketing Your Home Care Business: The Difference Between Consumer and Referral Marketing

In the home care industry, in order to have a successful, profitable business, you need to have a steady stream of new clients. With this in mind, wise business owners put time and effort into marketing. Marketing doesn’t need to be a difficult, daunting task—but you do need to have [...]

Jun 3, 2014|Articles|4 Comments
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What Is the National Association of Professional Geriatric Care Managers?

Over the past few months, you may have heard us mention our partnership with NAPGCM to conduct and publish the “2014 Care Management Benchmarking Study” based on survey responses from certified geriatric care managers (GCMs). NAPGCM and its members play an important role in the geriatric care industry, and since [...]

May 1, 2014|Articles|4 Comments
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Show the Value of Your Home Care Business through Client Testimonials

Testimonials are one of the best ways to prove your business is exceptional, but asking clients for a testimonial can be intimidating. And once you decide to ask, how do you know your clients’ feelings are positive enough to warrant a testimonial? Kristi Larson, manager of the Home Care Pulse [...]

Oct 23, 2013|Articles|2 Comments
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Effective Referral Source Marketing for Home Care Providers

The most effective way to grow your home care business is by referrals from your caregivers and clients. Referrals allow a prospective client to hear firsthand, from someone they trust, that your business is exceptional. Referrals automatically give your company a boost from the competition, which may be exactly what [...]

Oct 9, 2013|Articles|1 Comment
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Tips for Recruiting A+ Caregivers for Your Home Care Business

Hard working and loyal caregivers set your home care business apart, leading to a solid reputation and an increase in referrals. So when hiring, how can you tell if the person is an A+ caregiver? Identifying A+ Caregivers Before hiring a caregiver, first take a look at their circumstances. Is [...]

Sep 23, 2013|Articles|11 Comments
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How Baby Boomers Will Impact Your Home Care Business

68 years ago in 1945 World War II ended and all the men overseas returned home. Nearly 9 months after the war ended, the baby boomer generation began. The National Birth Rate rose each year, jumping to over a 1,000,000 more babies than in recent years. The booming birth rate [...]

Aug 21, 2013|Articles|5 Comments
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