website tips

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5 Ways to Use LinkedIn to Promote Your Home Care Business

Many home care providers have taken significant steps recently to advance their online and social media presence, including setting up webpages, blogs, and Facebook and Twitter accounts. Many providers, however, have yet to take advantage of LinkedIn as a company marketing resource. Though it may seem like just another [...]

Jan 8, 2016|Articles|0 Comments
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5 Simple SEO Tactics for Home Care Companies

You made your web page, the content is posted, and the pages are well-designed, but despite all of your work, you aren’t getting many visitors. This is a common problem, especially for new sites. Though it may be tempting to just leave your page as it is and carry on [...]

Aug 13, 2015|Articles|0 Comments
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How Google Analytics Can Help Your Home Care Website

If you’re not using Google Analytics for your company’s webpage, it’s time to start. Since client acquisition is moving more and more online, your website is one of your greatest marketing tools. According to one study, 78% of Internet users conduct product research online, which means that many potential clients [...]

Jul 9, 2015|Articles|0 Comments
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How to Make Your Website More Senior Friendly

A growing number of home care clients are turning to the web to select a home care agency, and many providers are improving their websites to accommodate that shift. The 2015 Private Duty Benchmarking Study shows that 40.5% of leading home care providers rated web sources as their top consumer [...]

Jun 16, 2015|Articles|0 Comments
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How to Protect Your Business and Client Information Online

As a business owner, earning and keeping the trust of your clients is crucial. Not only do they trust you with their care, but in many cases their personal information as well. Just as you wouldn’t let someone come in off the street to sift through clients’ personal files, you [...]

Sep 8, 2014|Articles|0 Comments
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What Top Home Care Providers Do Differently to Grow Their Business

As we compile our annual home care survey findings into the Private Duty Benchmarking Study each year, we like to highlight the leaders in the home care industry, those with annual revenue of $2,000,000 or more. By studying the leaders, home care owners can learn some of the secrets to [...]

Sep 2, 2014|Articles|1 Comment
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The Best Way to Market Your Home Care Business to Consumers: SEO

This month, we’re talking about the difference between consumer and referral marketing, and the top methods for each. According to recent findings published by Home Care Pulse in the “2014 Private Duty Benchmarking Study,” SEO (Search Engine Optimization) is the top consumer marketing method, used by 11% of the home [...]

Jun 10, 2014|Articles|3 Comments
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How to Use Best of Home Care Awards in Your Marketing

As a home care provider, your potential clients are out there, right now, struggling. They’re struggling with the idea of losing independence. They’re struggling with decreasing mobility and increasing health problems. If they’re currently acting as a family caregiver for another person needing care, they’re struggling with feelings of guilt [...]

Apr 16, 2014|Articles|0 Comments
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Marketing Your Business to Consumers: Where to Start

It can be difficult to know which strategy will work best for attracting new clients to your home care business. Finding a strategy that works for you and your business is often a trial and error process, testing various strategies until you find one that works for you. Healthcare Success [...]

Mar 12, 2014|Articles|8 Comments
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