2021 Study SnapShot Report
The SnapShot will give you a preview of the rich insights found in the 2021 Study. Use code SNAPSHOT21 for 15% off.
A brief introduction to the 2021 Home Care Benchmarking Study, with articles from Erik Madsen, CEO of Home Care Pulse, and Vicki Hoak, Executive Director of the Home Care Association of America. Also included in this section is an overview of the participants in the survey including years in business, provider type, geographic location, and annual revenue.
What else is in the Executive Summary?
Sales & Marketing
The Sales and Marketing section contains a wide array of information about client acquisition, including the top channels for consumer marketing and referral marketing. Home care agencies use a variety of strategies and channels to find new clients; this section dissects the use of these strategies and helps provide insight into the marketing methods that are available.
What else is in Sales & Marketing?
Recruitment & Retention
As care professional shortages become an ever-increasing issue in the industry, it’s more important than ever to take a data-driven approach to staffing that helps minimize turnover costs, focus on the optimal recruitment sources, and save time and money wherever possible. The data in this section is designed to help you understand what other agencies are doing to succeed, which practices are most common, and which challenges are most relevant to your geographic region.
What else is in Recruitment & Retention?
The Finance section provides insight into the financial workings of home care providers in the home care industry. It contains many data points dealing with revenue, expenses, billing rates, and payer sources. The insights in this section are useful in comparing the finances of your business relative to the finances of other providers in your region, your revenue range, or the industry as a whole.
What else is in Finance?
The Operations section of the 2021 Benchmarking Study provides information about topics like client turnover rates, staffing summaries, and annual salaries for staff members. It is useful in making decisions related to the internal management of your home care agency.
What else is in Operations?
New technology is taking the home care space by storm, changing and shaping every aspect of the business from client care to marketing. This first-ever Technology Section of the Benchmarking Study focuses on how home care agencies are using these new technologies and highlights future opportunities and possibilities.