2021 Study SnapShot Report
The SnapShot will give you a preview of the rich insights found in the 2021 Study. Use code SNAPSHOT21 for 15% off.
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Executive
Summary
A brief introduction to the 2021 Home Care Benchmarking Study, with articles from Erik Madsen, CEO of Home Care Pulse, and Vicki Hoak, Executive Director of the Home Care Association of America. Also included in this section is an overview of the participants in the survey including years in business, provider type, geographic location, and annual revenue.
What else is in the Executive Summary?
Historical Total Participation
Historical Participation by Number of Locations
Historical Participation by Populations Served
Historical Participation by years in Business
Participation by U.S. State & Canada for 2021 Study
Participation by Revenue Range for 2021 Study
Participation by Participant Position Title for 2021 Study
Membership Associations for 2021 Study
Masters Participation by Provider Type for 2021 Study
Historical Masters Participation by Number of Locations
Historical Masters Participation by Population Served
Historical Masters Participation by years in Business
Historical Masters Participation by Geographic Region
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Sales & Marketing
The Sales and Marketing section contains a wide array of information about client acquisition, including the top channels for consumer marketing and referral marketing. Home care agencies use a variety of strategies and channels to find new clients; this section dissects the use of these strategies and helps provide insight into the marketing methods that are available.
What else is in Sales & Marketing?
2020 Top 20 Marketing Sources – Overall
2020 Top 10 Marketing Sources – Masters
Historical inquiry Tracking Comparison – Median Revenue
Historical High vs Low inquiry-to-Admission Ratio – Median Revenue
Median Care Professional Hiring Conversions for 2020 – Percentile Ranking
Median Sales Close Numbers for 2020 – Revenue Ranges
Annual Sales Close Conversions – Home Care Pulse® Experience Management users vs. Non-users
Top 5 Growth Opportunities for 2021
Historical Median Client Growth Rates
Median Client Growth Rates – Revenue Ranges
Median Client Growth Rates – Geographic Region
Historical Median Client Acquisition Costs
Historical Median Client Acquisition Costs – Geographic Region
Client Acquisition Costs for 2020 – Percentile Ranking
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Recruitment & Retention
As care professional shortages become an ever-increasing issue in the industry, it’s more important than ever to take a data-driven approach to staffing that helps minimize turnover costs, focus on the optimal recruitment sources, and save time and money wherever possible. The data in this section is designed to help you understand what other agencies are doing to succeed, which practices are most common, and which challenges are most relevant to your geographic region.
What else is in Recruitment & Retention?
Top 10 Care Professional Recruitment Sources/Methods
Top 10 Care Professional Recruitment Sources/Methods for 2020 – Masters
Top Care Professional Recruitment Sources for 2020 – Median Care Professional Turnover
Top Care Professional Recruitment Sources for 2020 – Median Care Professional Acquisition Cost
Historical Impact of Care Professional Shortages
Impact of Care Professional Shortages for 2020 – Geographic Regions
Median Care Professional Hiring Conversions for 2020 – Percentile Ranking
Median Hiring Conversions for 2020 – Masters ($5M+)
Median Hiring Conversions for 2020 – Revenue Range ($2.8M – $4.99M)
Median Hiring Conversions for 2020 – Revenue Range ($1.6M – $2.799M)
Median Hiring Conversions for 2020 – Revenue Range ($800K – $1.599M)
Median Hiring Conversions for 2020 – Revenue Range ($0 – $799K)
Median Revenue Per Care Professional Employee by Orientation Training Hours for 2020
Median Revenue Per Care Professional Employee by Ongoing Training Hours for 2020
Historical Median Care Professional Turnover Rate
Historical Care Professional Turnover Rate – Percentile Ranking
Caregiver Turnover Rate by Percentile Ranking for 2020 – Geographic Region
Caregiver Turnover Rate for 2020 – Revenue Range
Historical Median Care Professional Turnover Rate – years in Business
Historical Median Care Professional Turnover Rate – Geographic Region
Revenue Per Care Professional Employee for 2020 – Percentile Ranking
Historical Revenue Per Care Professional Employee – Percentile Ranking
Median Revenue Per Care Professional Employee for 2020 – Geographic Region
Median Revenue Per Care Professional Employee for 2020 – Revenue Ranges
Historical Median Care Professional Turnover – Care Professional Wages Comparison
Median Care Professional Turnover Rate – Number of Care Professionals Employed
Historical Median Hourly Care Professional Pay Ranges – Overall
Historical Live-in Care Professional Pay Ranges per 24-Hour Shift – Overall
Live-in Care Professional Pay Ranges per 24 Hour Shift for 2020 – Geographic Regions
Caregiver Wages by Geographical Region for 2020 – Pacific
Caregiver Wages by Geographical Region for 2020 – Central
Caregiver Wages by Geographical Region for 2020 – Great Lakes
Caregiver Wages by Geographical Region for 2020 – Southern
Caregiver Wages by Geographical Region for 2020 – Northeast
Number of Orientation Training Hours for 2020 – Percentile Ranking
Number of Ongoing Training Hours for 2020 – Percentile Ranking
Number of Orientation Training Hours for 2020 – Revenue Range
Number of Orientation Training Hours for 2020 – Geographic Regions
Number of Ongoing Training Hours for 2020 – Revenue Range
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Finance
The Finance section provides insight into the financial workings of home care providers in the home care industry. It contains many data points dealing with revenue, expenses, billing rates, and payer sources. The insights in this section are useful in comparing the finances of your business relative to the finances of other providers in your region, your revenue range, or the industry as a whole.
What else is in Finance?
Historical Revenue Percentile Rankings
Historical Revenue Percentile Rankings – Masters
Revenue Percentile Rankings for 2020 – years in Business
Revenue Percentile Rankings for 2020 – Population Served
Revenue Percentile Rankings for 2020 – Geographic Region
Historical Median Revenue
Median Revenue for 2020 – Geographic Region
Median Revenue for 2020 – Number of Locations
Median Revenue for 2020 – Population Served
Historical Median Revenue – HCAOA Members vs. Non-Members
Historical Median Revenue – Home Care Pulse Satisfaction Management Program Users vs. Non-Users
Profit & Loss Comparison for 2020 – Geographic Region
- Profit & Loss Comparison for 2020 – Number of Locations
Profit & Loss Comparison for 2020 – Revenue Ranges
- Sales & Marketing Expenses Percentile Ranking for 2020 – Revenue Ranges
Recruitment & Retention Expenses Percentile Ranking for 2020 – Revenue Ranges
Historical Revenue Generated by Service Offerings
Historical Payer Source Percentage of Revenue
Historical Median Weekly Billable Hours
Service Billing Methods for 2020
Historical Length of Visit Median Billing Rates
- Length of Visit Median Billing Rates for 2020 – Percentile Ranking
Length of Visit Median Billing Rates for 2020 – Geographic Region
Caregiver Skill Level Billing Rates for 2020 – Percentile Ranking
Caregiver Skill Level Billing Rates for 2020 – Geographic Region
Historical Percent of Providers Offering Live-in Care
Historical Median Live-in Care Billing Rates
Median Live-in Care Billing Rates for 2020 – Geographic Region
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Operations
The Operations section of the 2021 Benchmarking Study provides information about topics like client turnover rates, staffing summaries, and annual salaries for staff members. It is useful in making decisions related to the internal management of your home care agency.
What else is in Operations?
Historical Service Offerings – Overall
Service Offerings for 2020 – Revenue Ranges
Service Offerings for 2020 – Geographic Regions
Historical Client Turnover Rate
Client Turnover Rate for 2020 – Percentile Ranking
Client Turnover Rate for 2020 – Revenue Ranges
Client Turnover Rate for 2020 – Geographic Region
Historical Client Average Length of Service – Percentile Ranking
Historical Client Average Lifetime value – Percentile Ranking
Percentage of Providers Tracking Hospital Readmission Rates for 2020
Hospital Readmission Rate for 2020 – Percentile Ranking
Historical Sales per Full-Time Employee – Revenue Ranges
Historical Sales per Full-Time Employee for 2020 – Geographic Region
Weekly Billable Hours per Care Coordinator for 2020
Weekly Billable Hours per Non-Caregiver Employee for 2020
Number of Office Staff Employed for 2020 – Overall & Revenue Ranges
Median Office Staff Annual Salaries for 2020 – Overall & Revenue Ranges
Median Staffing Summary for 2020 – Overall & Revenue Ranges
Median Staffing Summary for 2020 – Geographic Regions
Historical Top 5 Threats Facing Home Care Providers in Coming year
Office Staff Turnover for 2020 – Overall & Revenue Ranges
Historical Median Office Staff Turnover – Geographic Regions
Provided Office Staff Benefits in 2020
Office Staff Benefits Provided in 2020 – Overall & Revenue Ranges
Demand for Services Since COVID – Overall & Regions
Operational Changes Made During Pandemic – Overall & Regions
COVID Testing Frequency – Overall & Regions
Average Number of Clients Who Tested Positive for COVID – Overall & Regions
Average Number of Care Professionals Who Tested Positive for COVID – Overall & Regions
Median Pay increase per Hour for Care Professionals Working With a COVID Client
Median COVID Expenses – Overall & Regions
Median COVID Relief Funds Received – Overall & Regions
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Technology
New technology is taking the home care space by storm, changing and shaping every aspect of the business from client care to marketing. This first-ever Technology Section of the Benchmarking Study focuses on how home care agencies are using these new technologies and highlights future opportunities and possibilities.
What else is in Technology?
Technologies used by Home Care Providers in 2020
Home Care Software used by Home Care Providers in 2020
Review Management Programs used by Home Care Providers in 2020
Applicant Tracking Systems (ATS) used by Home Care Providers in 2020
Providers that use an Applicant Tracking System – Care Professional Turnover
2020 Applicant Tracking System (ATS) Outcomes
Customer Relationship Management (CRM) System used by Providers in 2020
Providers that use a Customer Relationship Management (CRM) System – Median Revenue
