Our Story

About

Our Beginning

In 2008, Aaron Marcum, a successful home care business owner, founded Home Care Pulse to help agency owners and executives like himself measure the satisfaction of their clients and caregivers. With nearly 10 years of experience in private duty home care and proven success in a competitive market, Aaron brought a unique vision to Home Care Pulse and its customers.

Today, Home Care Pulse is the industry’s leading firm in satisfaction research and quality assurance, serving hundreds of home care businesses across North America. We have become the top resource for business development, agency certification and Best of Home Care awards, and industry research, including the Annual Home Care Benchmarking Study.

Our Vision & Mission

Through our focus, hard work and compassion, Home Care Pulse will enable thousands of home care providers to raise the level of in-home care they provide. In turn, we will positively impact the lives of millions of people needing care throughout North America. Realizing this vision is only possible through The Client Experience.

To supply home care providers with sound data and education about their business, allowing them to:

  1. Deliver the best possible client experience to those they care for
  2. Yield higher profits
  3. Experience more satisfaction in their personal and professional lives

Satisfaction is a process, not a one time event.

Your Success Means Everything

Through our focus, hard work and compassion, Home Care Pulse will enable thousands of home care providers to raise the level of in-home care they provide. In turn, we will positively impact the lives of millions of people needing care throughout North America. Realizing this vision is only possible through The Client Experience.

Meet Our Management Team

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Aaron Marcum

Founder & Chairman
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Erik Madsen

Chief Executive Officer
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Todd Austin

Director of Business Development
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Kire Madsen

Director of Customer Success
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Lynsey Skinner

Director of Operations
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Jeralyn Petterson

Director of Finance
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Jason Hamilton

Director of IT
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Ready to see how you can transform your home care agency?

Learn More

A National Impact

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