Social Media & Reputation Management
Facebook, Instagram, LinkedIn, Facebook, Twitter, Google+, Blogging and dozens of other social media tools remain a hot topic in the world of marketing. The ability to connect with individual customers, share ideas, stream live video, have genuine conversations, build networks, special interest groups, and even fan clubs is forever changing the way companies market. Thanks to social media, the customer has a stronger voice than ever before, and companies better start listening! For home care firms, social networks provide an unprecedented opportunity to engage clients, prospects and even job candidates into meaningful dialogs that yield tremendous results in terms of referrals, feedback on services and new business concepts, improved customer service, and building your reputation.
Blogging and microblogging tools offer you the ability to position yourself as an expert and demonstrate you’re caring about individual clients. And best of all, most social media tools are free to use (although you may need a little guidance to know how to use the best).
Do not underestimate the power and importance of online reviews. Be sure you are monitoring your online reputation and requesting reviews to measure (and publicize) the “customer experience”. Yelp, Google, and Facebook collect reviews about your business, which are then prominently displayed in search results. Make sure those reviews are positive and accurate. Caring.com and Agingcare.com, both leading online destinations for those seeking information and support as they care for aging loved ones, receive reviews and refer prospective clients to home care businesses that maintain positive reputations. Make sure to get the most out of these great resources.
What you should know: Families searching for senior care online find it easier to identify the best care providers for their loved ones thanks to Home Care Pulse’s partnership with Caring.com and AgingCare.com. Home Care Pulse will post authentic consumer feedback from surveys they perform for their customers on Caring.com’s and AgingCare.com’s home care agency web directories. This can help your home care agency stand out as a top quality service provider.
Best uses: Networking, prospective client and caregiver research, market research, delivering company news and service announcements, distributing content, personalizing and humanizing your business, increasing referrals and monitoring your company’s reputation, building trust.