Facebook, Instagram, LinkedIn, Facebook, Blogging, Twitter and dozens of other social media tools have become the hottest topic in the world of marketing. The ability to connect with individual customers, share ideas, have genuine conversations, and build networks, special interest groups, and even fan clubs is forever changing the way companies market. Thanks to social media, the customer has a stronger voice than ever before, and companies better start listening! For home care firms, social networks provide an unprecedented opportunity to engage clients, prospects and even job candidates into meaningful dialogs that yield tremendous results in terms of referrals, feedback on services and new business concepts, improved customer service, and building your reputation.
Blogging and microblogging tools offer you the ability to position yourself as an expert and demonstrate you’re caring about individual clients and candidates. And best of all, most social media tools are free to use (although you may need a little guidance to know how to use them best).
Best uses: Networking, prospective client and caregiver research, market research, delivering company news and service announcements, distributing content, personalizing and humanizing your business, increasing referrals and monitoring your company’s reputation.