Is a Facebook page becoming the new flyer? Marketing materials have matured and grown throughout the years but does this mean that you should escape from using the traditional business card, pamphlet, and postcard? Of course not! By learning how the home care market responds to these specific items, you can utilize them to the best of your ability. Carefully analyze the message these materials are sending to potential clients.
Here are five secrets to turn your pamphlets and postcards into strategic marketing materials.
LESS IS MORE
These materials are just a glimpse into your company. You don’t want to send them a novel to read, so write out the most important things your agency does and what sets you apart from the other home care providers. Pages full of plain text can exhaust your potential clients and can feel busy or overwhelming. Make sure to use white space in your design so your readers have a break in the text. Bullet points and lists might also help you organize what you want to say so you can condense important topics to make them easier to read. If your content reads smoothly, more people will read the materials in full.
BRAND, BRAND, BRAND!
You want your audience to remember your company, right? To do this you need to write about what makes your company stand out from the rest. Figure out what your home care brand is and use those unique aspects of your company. Placing your logo on all your materials like brochures, business cards, notepads and even writing utensils is important. It shows you have consistency in your branding. Consistency also includes using the same color schemes and design elements. Do your marketing materials strengthen one another? This could be a good indicator of if your materials are an appropriate representation of your company. If they don’t match up, try again until you find the correct branding.