These five ideas will help give your business a voice, attracting potential clients and making your work more enjoyable.
Starting a new home care business can be exciting and terrifying. Being your own boss has its perks, and you can now follow your dream of helping the elderly. But there are still a few questions you should consider before taking that next step: What if your business doesn’t take off as quickly as you’d like? What if the competition is much fiercer than you anticipated?
These five ideas will help give your business a voice by attracting potential clients and making your work more enjoyable.
1. Establish Yourself in the Community
Participate in community events, like a run for cancer, cleaning the community park, or having a booth in a public place where you can talk to potential clients. By getting involved you’re saying you care about the community and the people in it. Look for opportunities to get your name out there and put a face to your company.
As you are getting started, team volunteer days are a great way to immerse yourself in the community. You should aim to be giving back time about once a quarter in the evening or as a paid volunteer day. It’s also a great team-building activity.
2. Diversify Your Advertising
Advertising can take on many different forms. Try to leverage as many channels as your budget will allow.
The goal should be getting your name out there and achieving a strong brand reputation. You could purchase billboard space on a street with high traffic, create diverse pamphlets, and maybe even place ads on the radio when appropriate.
To be successful in advertising, every agency needs to be active on digital platforms. Especially by establishing a strong Facebook presence and encouraging online reviews. We’ll talk about this more in section #4, but for now, make sure you’re maintaining a presence in many different facets of the online world.
And don’t forget to claim your local listings. It’s free and an easy way to become an established part of the community.