5 Ways to Grow Your Home Care Business

Author imageHome Care Pulse
Home Care Office Staff Hiring Tips

These five ideas will help give your business a voice, attracting potential clients and making your work more enjoyable.

Starting a new home care business can be exciting and terrifying. Being your own boss has its perks, and you can now follow your dream of helping the elderly. But there are still a few questions you should consider before taking that next step: What if your business doesn’t take off as quickly as you’d like? What if the competition is much fiercer than you anticipated?

These five ideas will help give your business a voice by attracting potential clients and making your work more enjoyable.

1. Establish Yourself in the Community

Participate in community events, like a run for cancer, cleaning the community park, or having a booth in a public place where you can talk to potential clients. By getting involved you’re saying you care about the community and the people in it. Look for opportunities to get your name out there and put a face to your company.

As you are getting started, team volunteer days are a great way to immerse yourself in the community. You should aim to be giving back time about once a quarter in the evening or as a paid volunteer day. It’s also a great team-building activity.

2. Diversify Your Advertising

Advertising can take on many different forms. Try to leverage as many channels as your budget will allow.

The goal should be getting your name out there and achieving a strong brand reputation. You could purchase billboard space on a street with high traffic, create diverse pamphlets, and maybe even place ads on the radio when appropriate.

To be successful in advertising, every agency needs to be active on digital platforms. Especially by establishing a strong Facebook presence and encouraging online reviews. We’ll talk about this more in section #4, but for now, make sure you’re maintaining a presence in many different facets of the online world.

And don’t forget to claim your local listings. It’s free and an easy way to become an established part of the community.

Home Care Referral Source Options List


Strengthen your referral strategy with our Referral Source Options List


Image Source

3. Form an Alliance

Don’t be afraid of partnering with other home care agencies. For example, if you emphasize standard care, partner with a company that specializes in Alzheimer’s. That way you can refer clients who don’t fit under your business to the other and vice versa, enhancing referrals.

While you need to be sure your businesses are complementary, it also doesn’t hurt to maintain relationships with all of your competition in some way, so you can glean ideas from their success.

 4. Expand to the Internet

One of the cheapest forms of marketing is social media.

If you don’t have a business page on Facebook, Instagram, LinkedIn, Twitter, Pinterest etc., then get one! You have the potential of reaching hundreds, even thousands of people just by posting on these sites. If one person likes what you post, it is then shown to their 400 something friends, and the train continues. But you need to be sure you maintain your Facebook page and post to it at least weekly, preferably daily. You need to show that your company is engaging, personable, and alive.

You can also stay connected to other local businesses by resharing their posts, and in turn, they may do the same for you.

5. Stand Out from the Competition

Pinpoint early on what makes your business stand out. Is it the quality of care? Experience of caregivers? Success with client satisfaction?

Find your slogan – something that the competition lacks –and push that message through all of your communication.

Also, offering giveaways and incentives to promote your business always helps too.

Growing your business by implementing these steps, one at a time, can make your business really pick up and gain speed. Even if you’re not a businessman or woman, you can still help your business grow and stand out from the competition by simply taking initiative and realizing that people want to do business with other people.

Show your potential clients the type of person you are, so they can understand and form a well-rounded idea of the type of business you run.

Home care marketing checklist


Give your home care agency marketing a boost with the Home Care Marketing Checklist.

Join 67,909 home care professionals on our email list

Get the latest updates from the blog and free resources to help you grow your home care business.