4. Expand to the Internet
One of the cheapest forms of marketing is social media.
If you don’t have a business page on Facebook, Instagram, LinkedIn, Twitter, Pinterest etc., then get one! You have the potential of reaching hundreds, even thousands of people just by posting on these sites. If one person likes what you post, it is then shown to their 400 something friends, and the train continues. But you need to be sure you maintain your Facebook page and post to it at least weekly, preferably daily. You need to show that your company is engaging, personable, and alive.
You can also stay connected to other local businesses by resharing their posts, and in turn, they may do the same for you.
5. Stand Out from the Competition
Pinpoint early on what makes your business stand out. Is it the quality of care? Experience of caregivers? Success with client satisfaction?
Find your slogan – something that the competition lacks –and push that message through all of your communication.
Also, offering giveaways and incentives to promote your business always helps too.
Growing your business by implementing these steps, one at a time, can make your business really pick up and gain speed. Even if you’re not a businessman or woman, you can still help your business grow and stand out from the competition by simply taking initiative and realizing that people want to do business with other people.
Show your potential clients the type of person you are, so they can understand and form a well-rounded idea of the type of business you run.