With at least 4 generations actively engaged in the workforce, an across-the-board approach to recruiting caregivers won’t do you any favors. So, how do you recruit caregivers from multiple generations?
The caregiver shortage crunch is universal. That makes improving your recruitment process a high priority. With at least 4 generations actively engaged in the workforce, an across-the-board approach to recruiting caregivers won’t do you any favors. So, how do you recruit caregivers from multiple generations?
Caregiver Training Advisor, Victoria Brown has the answer!
Victoria says . . .
“It’s time to cast a wider net!”
Targeted marketing techniques can ensure caregivers of all ages can find your agency, apply for open positions and feel comfortable interviewing for caregiving positions.
According to a 2018 Pew Research Study, Millennials are now the largest generation in the workforce, closely followed by Generation X. We know you’re well versed with these employees, so I’ll focus on the less targeted, but very valuable, Baby Boomers and Generation Z.
Reaching Baby Boomers
Baby Boomers were born between 1946 and 1964, making them anywhere from 54 to 72 years old today. They’ve seen the job market completely transform in their lifetimes. For this generation, think “mixed approach”. One study found that over 82% of Baby Boomers have at least one social media account. Don’t assume they don’t see you online! However, they’ve spent most of their lives functioning without the internet.
1. The minimal effort of posting a simple flyer at your local senior centers, community centers, libraries, and even churches may pay off in a way that online marketing can’t for this generation. Make these materials easy to see and include clear instructions on how to move forward.
2. Encouraging them to apply in person may be more familiar to them, so don’t forget to clearly show your physical address and most appropriate business hours.
3. Many studies show that this generation plans on working past the age of 65, so don’t think of them as short-term employees who aren’t worth your recruitment efforts. They’ll be able to relate to many of your clients in a way that your other caregivers simply cannot.
Recruiting Gen Z
Now for your next big talent pool: Generation Z. Also known as the iGeneration, these new job seekers were born between 1995 and 2010, making them from 8 to 23 years old today. You may have a few of them in the field now but should be prepared for more and more each year. They’ve seen Millennials struggle with student loan debt and job market uncertainty, and many are opting out of traditional college settings in lieu of trade schools and entry-level positions. They are excellent caregiver candidates!
As this generation doesn’t know of a world without technology, your challenges with them won’t center on their ability to find you or apply for your position, but rather making your company appealing over the competition.
4. Forbes points out that 70% of candidates are looking at company reviews on sites such as Glassdoor before applying for a position. Managing your brand in these settings is crucial.
5. Small perks like monthly yoga classes or employee recognition software such as Kudos or Bonusly can really help you stand out to these applicants.
6. Lastly, prepare for high expectations from your Generation Z candidates in regards to ongoing training. As many of them will have forgone traditional college education, they will expect a clear path to continuing education and advancement opportunities. They may be hesitant to apply with little-to-no formal experience, so make sure you let them know they are welcome and will be given the training they need to succeed. Many will have experience caring for grandparents and relatives, making them some of your best team members!
One Universal Trait
The common thread shared between these very different generations is the need for a top-notch training program.
- Baby boomers may be transitioning from other fields or re-entering the workplace after years away.
- Generation Z needs to feel confident beginning their new journey in the workforce. Either way, In the Know has you covered!
One Simple Solution
Our E-Learning platform is easy to use for any generation and gives
you the ultimate edge in your recruitment efforts.
Schedule an interactive demo with me today and find out how easy it is
to keep all the generations on your team intheknow!