What is your Mission Statement?
When your company is well branded, you will be giving out a message to the public which is harmonious with the message or mission statement of your company. Think about how your business is portrayed in the current home care marketplace. Do the messages match? One of the most necessary aspects of branding is defining who you are as a company. For example, the mission statement of Home Care Pulse is:
Once you define your mission statement, you can start shaping your brand identity and leveraging your home care agency to gain more business.
Pay attention to the client feedback you get from Home Care Pulse’s Quality Satisfaction Management Program. Through your clients’ feedback, you can begin to list your agency’s defining features and showcase what your clients love about your services. After you have gained this knowledge, incorporate their feedback into your brand.
Designing the Logo
The logo is the first thing that people see and identify as your company. If consumers don’t take your logo seriously, they won’t take your business seriously. Most generally, you want your logo to represent the company’s mission statement, vision, and services.
You may want to think about hiring a graphic designer to help you. Whether you need to revamp your current logo or design one from scratch, a professional graphic designer will know the best way to convey your message with design elements. Logo usage should be consistent throughout the company. While designing a logo, it is also a great time to decide the colors that represent your home care company. Make sure to keep the colors consistent throughout the whole company To learn more about logo guidelines, read Designing an Effective Company Logo.
Keep Your Tagline Simple
Consumers are unlikely to read a tagline or slogan that is long and confusing. Try to condense what your company stands for in a few simple sentences. For Home Care Pulse it is, “Empowering Excellence in Home Care.” Don’t think that you need alliterations or gimmicky phrases to make your slogan catchy. Focus on what makes you different from the competition and capitalize on that. Figure out your unique selling proposition.