Build a Strong Employment Brand
With so much competition for home care employees – from other home care businesses and employers across industries – maintaining a compelling employment brand is key to attracting the right job applicants and providing top-notch care. Your employment brand is just as important as the overall brand you build to attract new customers at your home care agency.
The low unemployment rate means job seekers can be more selective than ever before when it comes to finding new job opportunities. Because of this, the goal of your employment brand should be to sell job applicants on the opportunity of joining your team. In your job descriptions, focus on what your home care team offers its employees – with details such as your benefits, company culture and awards.
Beyond writing great job descriptions, your home care business needs a compelling career site, as the most quality job seekers tend to apply to open roles on career sites, as opposed to simply clicking “apply” on several job board postings. On your career site, highlight details about the workplace culture, career progression and overall benefits to get top talent excited about joining your team. Also make sure your career site is mobile-friendly – making it easy to both read and apply to open roles via mobile devices. Hireology data found that a career site is 15x more cost-effective than job boards when it comes to attracting quality caregivers.
With the right job descriptions on your career site, you can get top talent excited about the prospect of joining your team, ultimately helping you build a pipeline of qualified talent for your open roles.
Your recruitment strategy is more important than ever before, given the tough hiring market and increasing demand for home care. By following these tips, you can be more proactive with your hiring efforts and attract more quality candidates.