Do You Respond to Every Email You Get?
If you’re doing surveys in-house and sending them out via email, or if you’re using another third-party, you’re typically at the mercy of whoever decides to respond to your email or text. Do you respond to every email in your inbox? Almost nobody does.
While email surveys certainly have their uses, we like live phone surveys for several reasons. In addition to being able to have a conversation that produces better feedback, we’ve found that being able to call again later if they don’t answer leads to a better response rate—even resending an email or a text with a survey isn’t as effective as calling them again.
Ten Years is a Lot of Time to Work Out the Kinks
It’s also important to recognize that having done this for ten years, we’ve learned quite a bit about when to call and how to get through to people. Over the years, we’ve perfected a system that optimizes the number of people we’re able to talk to.
So that’s the longer answer: we get a much better response rate because we keep trying to get a hold of them until we connect, rather than sending out an email or two and hoping we get a response. We’ve also perfected a proven process over time that utilizes best practices in getting through to the largest number of people.
Important note: Don’t worry; we have policies and procedures on how often we call so that we don’t annoy anybody. We call just enough to get through to most people.
Curious what kinds of things we’ve heard in ten years of surveying clients and caregivers? Read about it here.