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One of the main reasons a consumer hesitates in hiring a home care business is trust. They have no history with your business, no relationship. But one of the most effective ways to establish that relationship is through Facebook.

Facebook has changed marketing by giving companies a friendly face and personality as they reach out to potential consumers. As the largest social networking site in the world, Facebook creates the potential for gaining great momentum for your home care business. However, like most marketing efforts, it requires patience and time. You won’t wake up tomorrow with a thousand followers, but you can slowly achieve success by following these five simple steps to increase traffic to your Facebook page:

Advertise your Facebook page on your website.

Your website is the perfect place to link up all your social media accounts. If a prospective client is browsing around your website, having your social media buttons easy to locate will make your company feel much more personable and organized. Make them easy to find and visually appealing but not distracting.

Post, post, post.

New, engaging content needs to constantly be posted on Facebook, so you are continually reaching out to clients. Post exciting updates, feature one client a week telling their story, offer giveaways etc. “Like” other companies’ Facebook pages. Get involved on Facebook! Don’t expect people to find and “like” your page on their own.

Follow other organizations and comment on their pages.

Many companies will follow you back, which means all of their followers will be exposed to your page.

Use Facebook to interact.

Don’t just post once a day then log off and forget about your page. Stay on and answer questions, banter back and forth with customers, and let them know you appreciate their feedback. Not only will this make you seem much friendlier, but it will encourage clients to keep commenting, and others to start.

Give clients an incentive to “like” your page.

Do a giveaway where you pick one winner from among your Facebook followers to receive a gift. Not only will this get your page more likes, but it will get your company lots of attention as all the friends of those people who liked your page are suddenly aware of you.

Facebook is a great marketing tool, and the best part is it’s free. By learning how to have a stronger presence on Facebook, incorporating these principles, you can significantly boost your business’s growth. Overall, Facebook is best at connecting you with your clients and establishing strong relationships. It is the fastest and easiest way of getting feedback, making sure your clients are happy, and is a great way to show you’re not a faceless company, but a company that truly cares for its clients.


  1. Elena Petrenko May 26, 2014 at 1:36 am - Reply

    I absolutely agree with this article. What is even better is that you don’t need to have a specific knowledge. Just believe in continues education and become a proactive thinker. The world is changing! Try to enjoy such historical moments and don’t stay back. Enjoy the learning!!!
    Elena Petrenko MS/HCA
    Owner at Home Helpers and Direct Link

    • Home Care Pulse June 16, 2014 at 1:11 pm - Reply

      Yes! Don’t be afraid to jump into social media to promote your expertise and your business. Facebook can be a casual, fun way to bring awareness to issues that seniors are facing and to show potential clients that you are an experienced, trustworthy provider.

  2. marlene July 1, 2016 at 8:44 pm - Reply

    What do you put you home care business under medical or small businesd

  3. home care providers May 21, 2017 at 2:29 pm - Reply

    I own a home care agency named Your Care & Support and was looking to make my business more popular. This article helped me a lot on how I can I expand my business. I was looking for such kind of post for long. Thank you very much for sharing this.

  4. Exclusive In-Home Care June 27, 2017 at 2:20 am - Reply

    Great information I could use for my company. This marketing world is changing and Facebook is definitely a great tool to help bring in business. Thank you!

    Owner- Exclusive In-Home Care

  5. Francineglide Victoria-Adeleke February 4, 2019 at 9:21 pm - Reply

    I am the owner of Rivers of Hope and I have created our FB page in 2016 and had hard time getting results from our FB page This article has given me the motivation to try again.

    • Connor Kunz February 5, 2019 at 10:12 am - Reply

      Glad to hear it! I’d strongly recommend always maintaining your Facebook page, even if it doesn’t generate too many obvious results. A lot of people look you up on Facebook but end up contacting you through other means, so it’s hard to know just how much it’s actually helping you.

  6. Ashley Ebner May 10, 2019 at 9:33 am - Reply

    Facebook Ads are also a very effective way to find and reach new customers. You really need to spend time to identify who your target audience is in order for this to be effective. Also marketing across their channels can help.

    Ashley Ebner
    Trust Caregivers – Toronto

  7. Betty como September 29, 2022 at 10:41 am - Reply

    I would like to expand my home care business

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