As the saying goes, you only get one chance to make a first impression. For home care agencies in particular, that first impression is vitally important.
Guest post by Marissa Snook, President and CEO of corecubed.
As the saying goes, you only get one chance to make a first impression. For home care agencies in particular, that first impression is vitally important. Those seeking a solution for a care need are often overwhelmed and unsure where to turn. The starting point for many will be the internet, which oftentimes means their first impression of your agency will be your website.
Of course, your potential clients first have to be able to find your website. Search engine optimization (SEO) and pay-per-click (PPC) services, performed by a certified Google Partner with industry expertise, are key to ensuring your home care agency’s site is found by those searching for the services you provide.
Studies have shown that while in-person first impressions are formed in as little as 1/10th of a second, web users actually form a first impression of a website in as little as 1/20th of a second. Research further shows that this instantaneous first impression of your website’s visual appeal can impact a visitor’s subsequent perceptions of your website’s usability and credibility, and can ultimately have an influence on whether or not the visitor engages further with your business.
If you’re confident your agency is visible to your target audience, consider the following: