Communication is Key
Check back with your referral sources. The trustworthy bond you have built needs to continue being cultivated. Visit with them, replenish materials, and answer any questions the referral source may have. Once you start receiving referrals from them, thank them. When a referral becomes a client, let the source know how you are helping their client. This will help solidify the source made the correct choice in recommending your company.
Working with referral sources is an ongoing process which takes time, but with the right amount of effort, you will begin to network with other professionals who can send you referrals for new clients, helping your business to grow.
The Benefits of Both Sides
Referrals are not a one-way street. Make sure, whoever is your source for client recommendations, their business is also benefitting from it. Let them know you will happily refer any clients of yours to their business for any hospital, Medicaid, or retirement needs. The more you are willing to assist them in their business, the more they will have a desire to help you with your home care agency. Remember, you will be more successful if you focus on how you can help your potential referral source. Don’t think about it as gaining more clients, but helping their clients with your services.
Ask for some of the sources marketing materials to pass out to your clients. Make sure they are getting the same treatment you are expecting for your own business.
According to the 2017 Benchmarking Study, professional referrals accounted for at least 20%-34% of home care agencies revenue in 2016. This is an astonishing amount which shows how important these referrals are. When you begin to leverage professionals around the area and show them all the benefits of your home care company, you will also be able to boost your revenue by gaining more clients
Learn how Home Care Pulse can help you prove quality to healthcare professionals and work with them better to earn even more referrals with our client satisfaction program.