As a home care provider, your potential clients are out there, right now, struggling. They’re struggling with the idea of losing independence. They’re struggling with decreasing mobility and increasing health problems. If they’re currently acting as a family caregiver for another person needing care, they’re struggling with feelings of guilt at the thought of hiring a stranger to take care of someone who means so much to them. Hiring a caregiver is a difficult process, and it leaves people feeling vulnerable and afraid. With all the unknowns they face, how can they make the best decision for themselves or their loved one?
This is the purpose behind the Home Care Pulse Certified and Best of Home Care awards. Through our research, we’re able to recognize the home care agencies who are making real efforts to not only improve the lives of those they care for, but also the caregivers who work for them. These awards signify that your agency is trustworthy, legitimate and caring. In short, these awards tell your prospective clients that your agency will help them with their challenges.
But once you’ve won the awards, how are your potential clients finding out about them? If you aren’t using them in your marketing efforts, what sets you apart from other providers in your area? In reality, you should be shouting these awards from the rooftops and letting everyone know that you are a Best of Home Care award-winning agency. Here are a few ways you could potentially leverage your awards in your marketing efforts.
Show it off
When you receive any award from Home Care Pulse, you’ll be given digital copies of the award logos, as well as a document on approved ways to use these logos. Essentially, you cannot use the logos unless you’ve won the award. But other than that, we want you to be able to use it as much as possible. Give the logo prime placement on your website. Include it in Craigslist ads. Display it on TV commercials and in all print advertising. Create brochures that talk about your agency, the award, and what you did to win it; then place these brochures in doctors’ offices and supermarkets (with their approval, of course). Other places you could display the ad include: