Regularly written and distributed e-newsletters are a highly effective way to provide meaningful content to your current clients, to increase word-of-mouth referrals for your agency, and to drive traffic to your website.
To say we’re living in a fast-paced society is an understatement. We expect – and demand – instantaneous results. Try searching Google for the term “home care,” for instance. If your results are like mine, in less than a second, you’ll be presented with 11,000,000,000 results.
And while Google can certainly deliver a lot of what we need, there’s still much value to be gained from simply communicating with one another – particularly when it comes to seeking (or providing) a referral for home care services. In fact, in Home Care Pulse’s 2018 Home Care Benchmarking Study, word-of-mouth was the number one referral source.
Since word-of-mouth marketing is such a powerful resource, especially in an industry like home care, it’s crucial to tap into effective methods of creating the kind of positive buzz about your agency that gets people talking. We know that consumers are more likely to trust someone who recommends the services of a company; in fact, per Nielsen’s Global Trust in Advertising report, a referral from a friend or family member is the single most trusted form of advertising. And following closely in second place: a company’s website.