Social media, SEO, blogging—keeping up with your online presence can be an overwhelming and time consuming task. What are the latest Search Engine Optimization (SEO) strategies? Is blogging really necessary? How can I get more online reviews? Every home care business owner has asked himself these questions at one point or another.

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Having a strong online presence is essential to the growth of your home care business. The 2016 Home Care Benchmarking Study cites SEO as the leading consumer marketing source with 15% of participants listing it as their number one source. Online reviews are slowly becoming a critical component to business growth. 88% of people use the internet to research before making a financial decision. Potential clients are constantly utilizing online reviews and social media to help them make their purchasing decisions. If you don’t have a quality online presence, you are most likely missing out on prospective business opportunities.

Blogging and social media are two essential pieces for building your online presence. Creating fresh content for your blog that targets specific keywords can greatly help your business become more visible to prospective clients who are searching online. While blogging can take on a more professional tone, social media is where you can showcase your company culture and the latest news. Staying updated with your social media and blogs by posting regularly will help you to increase your search engine rankings; therefore, creating a credible and quality online presence.

To learn more about the importance of online reviews, SEO, and blogging in your home care business, register for January’s free CORE webinar with Home Care Pulse Director of Business Development, Dee Armstrong, and corecubed CEO, Merrily Orsini. They will discuss in depth how you can leverage the power of blogging, social media, and online reviews to build and take advantage of your online presence. We look forward to having you join us!

Happy New Year!

Aaron Marcum

Founder & CEO Home Care Pulse

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