Ways You Can Differentiate
Here’s a list of possible ways you can set your agency apart. Keep in mind that this list is simply intended as a starting point. Take these suggestions for what their worth, and then do your own research by talking to professional referral sources, clients, potential clients, and even competitors to understand what the needs are in your local area.
Strategy #1: Specialize in a particular condition, such as Alzheimer’s, dementia, or Parkinson’s. Provide your caregivers with a high level of training in this area, create custom care plans for each client, and become the premier option in your area for seniors who need help catered to these conditions.
Strategy #2: Prove your ability to deliver health outcomes, such as readmittance rates to hospitals or care facilities. This strategy if you are heavily reliant on professional referral sources, especially other care providers.
To be successful with this strategy, you’ll need to closely track your rehospitalization rates (and any other relevant stats depending on the referral source) and use them when you meet with referral sources. Many referral sources will prioritize agencies that can demonstrate outcomes.
Strategy #3: Prove that you provide exceptional care. As we said before, this is probably not a successful strategy if you can’t back up your claims above and beyond your competition. However, there’s a lot to be said for simply being the best if you can do it right. This means that someone other than you needs to support your claim of exceptional care. Proving that you stand out in quality of care needs to include some combination of the following elements: