Your voice is the tone and attitude you use when writing to your audience, and there are many voices you can use, including serious, mentor-like, funny, empathetic, blunt and others. No one voice is appropriate for every topic, so it’s likely your blog voice will vary slightly, but it’s important not to bounce around too much. Keep the voice genuine and relevant to your audience. A good place to start for home care blogs is as a compassionate educator, and then work other voices. Choose a writer who will pay close attention to this voice and use it consistently throughout all the content you produce.
How frequently you blog is up to you, but you should try to post new content as often as possible, especially if there are many competing home care companies in your area. While there is no magic number, posting once a month generally doesn’t cut it. Shoot for at least once a week, and anything you can do above that will only improve the results. Don’t forget to pay attention to what time of day you post as well! Followers are more likely to read blogs in the morning versus at night when they are with family or friends.
The most important aspect of a blog is the content. If the content is unpolished or irrelevant to your readers, you’ll never gain the momentum needed or you can gain the wrong audience which is just as damaging to your business. Sit down with a few members of your team and discuss the issues your clients deem most important. If you specialize in Alzheimer’s care, focus on topics related to Alzheimer’s. Try to schedule at least six months of blog posts, and revisit every four or five months to build your list back up.
These are the essential parts of setting up and managing a blog, but even after you have a plan in place, it will take patience and consistency on your part to see any results. You may write articles every week for a year, or possibly longer, before seeing any impact. Even after seeing an increase in traffic, it’s difficult to tie the increase directly to blogging. For this reason, many companies choose not to blog, which can be their downfall. Stay committed and keep writing. In the end, your efforts will be rewarded with an increased online presence.