Asking for professional referral sources will be difficult at first, but your consistent effort will gain momentum and eventually pay off.
When it comes to gaining referrals from professionals, there is no silver bullet; one size does not fit all. Every home care business should find different methods that work best for them to get the professional referral sources they need. However, no matter what your strategy or approach is, there is one ingredient you’ll need no matter what: consistency.
Whatever you choose to do, you must be consistent in your approach. If you’ve read “Good to Great,” you probably remember the analogy of “the flywheel.” A flywheel is a massive rotating wheel used in some heavy machinery to store rotational energy. Large flywheels can weigh at least 5,000 pounds, and to get one moving from a standstill takes a large amount of energy. At first, the flywheel moves slowly and the work is arduous. But after consistent effort, the momentum of the flywheel begins to work in your favor, and it starts to pick up speed. Was it the first push that got it to move? Or the 5th? Or the 100th? No, it was all the small, consistent pushes together that made the flywheel move.