The advantages of specialized care
Should you offer specialized care to your clients?
There is a lot to unpack with this question, but we can help you get started. Depending on the size and target of your agency, specialized care might be a great idea.
Current research supports a broadening need to provide specialized care for specific clinical conditions, such as dementia and Alzheimer’s, diabetes, behavioral health issues, and preventing readmissions.
While there are many pros and cons to specializing, here are a few of the ways that it might benefit your agency.
Personal and professional growth for caregivers
In 2019, we surveyed nearly 100,000 caregivers on behalf of their agencies to see what was going well and what wasn’t. One of the top complaints we heard was about the industry’s lack of training and growth. One caregiver even told our team, “I have clients with specific needs, and they don’t train me on how to help them. One time they told me just to look up videos on YouTube.”
Home care’s sad reality is that sometimes caregivers can face stagnant responsibilities with little personal or professional development. No agency wants to hear this complaint from their staff. It’s important to give your caregiver opportunities to enhance their skills or learn more about new areas.
This is where specialization can come into play. If a caregiver is excited about a particular care topic, it might be beneficial to provide them with training to break into a new arena.
Providing ongoing opportunities for caregivers to grow and learn new skills will help to limit caregiver turnover while attracting more qualified caregiver applicants. The more you focus on development, the stronger your agency will be.
Opens a door of opportunities to reach new groups of clients
In home care, specializing can provide a great opportunity to get in front of clients that other agencies might not be able to. You’ll often find that individuals with specific concerns and needs are searching for agencies that can specifically cater to their condition. A generalized agency might not be equipped to handle these clients, and therefore, you’ll gain new business.
It gives you a chance to choose the type of client you want to work with, rather than feeling compelled to accept anyone who comes your way.
While it might seem like segmenting the market is not the best idea, we can assure you that providing specialized care can get you in front of clients that your typical agency wouldn’t be able to.
Every home care agency offers caregiving services – that’s a given, but unless you are doing something to stand out from the crowd, you likely won’t be as competitive as other top agencies.
Types of specialized care
Specialized caregivers have advanced training in common conditions and are simply more knowledgeable in complex areas of care. When caregivers train and specialize in certain areas, you’ll likely see a rise in client satisfaction.
Here are a few of the specializations your agency could consider.