Begin a Monthly Newsletter
A monthly newsletter is a very cost-effective way to communicate with your client base. A newsletter provides clients the opportunity to easily and immediately interact with you and for you to promote dialog with them. It enhances your company reputation and increases lead generation. Try offering a free newsletter to anyone who agrees to be on your mailing list to build an email database. Make the newsletter appealing by including your blog posts, office announcements, tips and tricks, and any referral incentives.
Exchange Business Cards
Business cards are a wonderful way to add a personal touch to an interaction with a potential client. However, while business cards are great advertisements for your company, it’s difficult to personally distribute a lot of business cards. One way to get your card out easily into the community is to swap your business cards with a non-competing businesses like a local café or dentist’s office to help with brand recognition. This practice is especially helpful in brick and mortar businesses, like a home care office, where people can pick up a business card.
Marketing your company does not have to break the bank. There are many ways to how to market your business at little to no cost. Getting involved in your community and developing an online presence are easy ways to get started. It might take a little ingenuity, but it can be done!