How to Write a Mission Statement
A mission statement can define itself. However, it is more or less a summary of the values and purpose of the company. It seems quite simple, but there are still a lot of attributes you should consider to WOW your audience.
We recommend opening a word document and jotting down some of your answers as you go. It will help as you condense your thoughts into a pithy, one to two sentence statement.
#1: Define Your Reasons for Running a Home Care Agency.
Think back to the moment you decided to start your home care agency. What led up to that point? Maybe you were simply excited to help people or wanted to transition from working as a caregiver yourself to managing operations.
Many of the agency owners our team talks to joined the home care business after caring for their own family members and deciding that they wanted to help other people ensure that their family was taken care of too. It’s likely there was something that sparked your interest in home care, and figuring out the reasons is key.
Running a home care agency isn’t for everyone. It requires the best of the best – those who aren’t afraid of challenges and are determined to tackle caregiver turnover and recruiting.
This is only part of the brainstorming process. While it’s not an exactly something that will be spelled out in your mission statement, it should help to get you started.
Once you can get to the root of why you wanted to start, and why you continue to run a home care agency, the rest will be a breeze.
#2: What exactly does your agency do? Define the business in terms of how it helps the customer.
The biggest thing here is determining how your business operates. Be specific and highlight what makes you unique.
Are you providing excellent care? Practicing a low-cost, high-satisfaction model? Ensuring strong patient and family communication?
Whatever it is, be specific and make sure that you keep your target market in mind.
#3: What are your company values?
Company values should be woven into the mission statement. Although there is not room to state every single one individually, there is usually a bigger picture that encompasses all of them. What few words would you use to describe your company values in a nutshell?
At Home Care Pulse, this could take many forms, but based on our core values one word that could describe our values is “growth.” We are seeking to find growth on every level – in our internal operations and in various home care agencies across the country.
#4: How do you want to be perceived?
Evaluate if there is a certain message or idea, you’d like clients to think of you by. One good way to do this is to go back through online reviews or positive messages clients have shared in the past. Was there something that they emphasized that you’d like to incorporate further into your message?
#5 Review each of the areas above. Cut, simplify, edit, and review.
At this point, you should have a pretty solid list of thoughts. The key to forming a successful mission statement is to keep it short and direct. It tells, in a large part, why your company exists in just a few quick sentences at most. Make it memorable.
While there is no perfect formula for writing a mission statement, here is one that we suggest using for your home care agency if you are just getting started.
At ____(name of company)___, it is our mission to ______ (reasons for the work you do)____ by providing ____(type of care)_____.
In action, this looks like:
At *home care agency*, it is our mission to improve the quality of life of our clients by providing high-quality services that exceed industry standards.
Here at Home Care Pulse, our mission statement is an important piece of our identity. Our mission is to empower home care providers to deliver superior care. It doesn’t add a lot of fluff, but more so, emphasizes who we help and what we help with.
Here are a few other examples that you might find helpful: