So, how can you improve office communication, thereby increasing client retention? Oftentimes, the effects of aging can impair communication between you and your clients. One of the keys to strong communication is to learn how each of your clients like to give and receive communication. Whether it’s through email, text, or in person, it will go a long way with your clients if they know you are catering your communication to their needs. Theodore Roosevelt once said, “No one cares how much you know, until they know how much you care.” Clients want to know you care, and this means proactively communicating with your clients to inform them of changes and to confirm appointments. Clients will be dissatisfied with your level of communication if the only time you reach out to them or their family is to inform them of a problem. Keep your communication consistent, and inform your clients of both the positive and the negative.
A great tool to help you improve communication is our Friday Client Check-up Call Guide and Checklist. Performing Friday client check-up calls is one of the best ways you can improve the customer experience and close the gap between clients and office staff. This guide explains the purposes of performing Friday check-up calls and includes a few guidelines as well as a checklist for performing the calls. If you take the time to communicate with your clients and incorporate this guide into your business, you will see your business begin to flourish and client satisfaction increase.