CREATE OPPORTUNITY WITH EMPLOYER BRANDING
An employer brand is an essential part of the employee value proposition. It is how your organization conveys its identity to potential and current employees. It includes your home care company’s mission, values, culture and even personality. A positive employer brand promotes your company as a great place to work. The employer brand, good or bad, affects your recruitment, retention and engagement of employees, and the overall perception of your home care agency in the marketplace.
If you were searching for home care for a loved one and you were comparing companies that offered identical services, you would choose the one that had the best reputation. The best home care companies know selecting the right people drives client satisfaction. Include details of your hiring and training process in your marketing. Feature the quality of your team and your hiring practices on your company home page. If you offer a rewarding place to work, continuous training, flexible hours, and competitive pay, say so in your marketing.