2018 Home care Benchmarking Study

Have you ever wondered what resources you have available to learn more about the home care industry? A reliable source where information about marketing, caregiver turnover, referral sources, finance, sales, and all industry standards are easily accessible? Home Care Pulse has made this possible through the Annual Home Care Benchmarking Study. This study is a great resource for all things home care and can help your agency really succeed. By partnering with the Home Care Association of America (HCAOA), and using data from our satisfaction management program we have been able to conduct the largest national study in the home care industry. By connecting with thousands of home care providers, Home Care Pulse has become a leader in the industry.

Home Care Staffing Strategy

Do You Know Your Numbers?

View “Benchmarks Every Home Care Provider Should Be Tracking”

Is the Study Beneficial To My Business?

The Home Care Benchmarking study is extremely beneficial to the growth of your business. Having gathered data for the last 9 years, we are truly able to see the latest industry trends where providers may struggle or succeed. For instance, the study provides you with top methods for recruitment, the average salary of a caregiver, and statistics about home care office staff. Find out the answer to many of your home care questions plus, additional information written by other leaders in the industry. Take a glimpse at information, which has been included in past studies, you could have available to you in the 2018 Home Care Benchmarking Study:

In the 2017 Benchmarking Study:
  • Caregiver turnover was 65.7%
  • Most caregivers would have liked to receive CPR/First Aid training
In the 2016 Benchmarking Study:
  • Only 61.6% of home care agencies were on LinkedIn
  • The top reason caregivers chose to work for a provider was for the environment and benefits
In the 2015 Benchmarking Study:
  • The median pay range for a live-in caregiver was $125 – $149 per 24-hour shift.
  • Home care agencies which had sales reps experienced a median increase of $673,368 more than agencies that did not.
Home care marketing checklist


Give your home care agency marketing a boost with the Home Care Marketing Checklist.

With the Home Care Benchmarking Study Survey quickly approaching, this is a great opportunity for to participate in adding to the extensive industry data we’re able to make available to you and other home care owners. It will also provide you to have an in-depth look at the strengths and weaknesses of your home care business.  A key point to remember is, even if you do benchmark, you may be missing opportunities to learn by never looking outside your agency at the other successful home care leaders in the industry. The Home Care Benchmarking Study will be able to show you how your agency matches up.

How Can I Participate?

During the month of January, you will either receive the Prep Worksheet or you can download it from our website. This worksheet is a guide to help you feel fully prepared for the questions in the online survey. Starting February 1, 2018, the survey will open, and you will be able to participate. The worksheet also functions as an excellent free tool for evaluating business growth in 2017 and setting goals for 2018.

There are two things that are always on my desk when I’m in the office, and in my briefcase when I’m traveling: my laptop computer, and a copy of the Home Care Benchmarking Study from Home Care Pulse. The benchmarking study is one of the most valuable resources in our industry and I use my copy every day.

– Stephen Tweed, CEO of Leading Home Care

When you participate in the survey, we would like to show our gratitude by making the hard copy of the 2018 Home Care Benchmarking Study available at the price of as low as $99. The earlier you complete the survey, the more you save. Finish by February 15, 2018, and get $150 off your purchase. Customers of Home Care Pulse save an additional $50. To save the most, be sure to pre-order before March 31, 2018. We want to make it a little easier for you to have all the access to the trends and threats to the home care industry. It’s our way of saying ‘Thank you’.

Our hope is all home care providers take the time to participate in this study. It is a fantastic way to reflect on your business growth in 2017 and to see how your agency stands among the rest. Download the Prep Worksheet and get started! February is closer than you think!

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