As an agency owner, caregiver wages need to be competitive and high on your priority list. According to myCNAjobs, in 2019 caregivers reported they’d work for $12.68, nearly a dollar higher than what it was in 2018. To compete for entry-level positions, home care must adapt with the rising wages inside and outside of our industry.
Our advice is stay competitive on a local level and get creative. Find who your local competitors are and what they’re paying entry-level employees. Find additional benefits or incentives your employees would appreciate and offer those too, when you can.
Brandi Kurtyka, Founder and CEO of myCNAjobs explains that in addition to highlighting raising caregiver wages and benefits, home care recruiters need to emphasize ‘why home care’. It isn’t enough to compete solely compete based off wage. To stay competitive, your agency has to sell applicants on why they should work in home care and why they should work for your agency.
Caregivers want to work for a brand or company that adds value to their life. Within home care, we’re dealing with five different generations. In 2020, the agencies that recruit using multiple methods to market their agency and communicate with applicants will have the most success.
Moving away from traditional marketing and having an online presence with local SEO, social media profiles and stellar online reviews will give your agency a leg up on recruiting as well.
2020 will progressively become the year that divides home care agencies that are pulling themselves out of the recruitment crises from those who are falling in deeper.