Successes in the home care industry

As we near the end of yet another year, I can’t help but be grateful for the significant growth I’ve witnessed in the home care industry. The type of growth I am referring to is the improvement home care owners are making to raise the quality of home care they provide. As I’ve attended conferences throughout the year, I’ve enjoyed conversations with providers at various stages in their progress of improving client satisfaction and caregiver retention. Some have been frustrated not knowing what to do, while others have shared their successes through using Home Care Pulse. And, I’ve certainly learned from many of you about strategies you are implementing in your individual businesses. I’m grateful for the support the Home Care Pulse team provides as we work together to raise the standard of care for the industry, positively affecting the lives of millions for the better.

Defining Your Why Guidesheet


Connect your team to your “WHY” and retain your best caregivers and office staff.

It’s wonderful to see so many home care providers embrace Best of Home Care® Awards as a key part of their culture. Just this past month I’ve noticed many of you set yourselves apart by using the awards to shine a spotlight on your business both locally and nationally through press releases, community events, tradeshows and other creative sources. This is really exciting to see. It would take several pages to highlight many of these successes I’ve witnessed recently but here are but a few that I would like to mention:

Celebrating 5 Years

Visiting Angels of Port Orchard franchise owners Rob and Merilyn Oswald were recently highlighted in their local Vashon-Maury Island Beachcomber news website for their achievements which include: 1) 5 years of earning both Employer of Choice and Provider of Choice from Best of Home Care, 2) with becoming a Leader in Excellence award-winner this year, and 3) receiving the South Kitsap Business Excellence Award from the Port Orchard Chamber of Commerce. It’s great to see their excellence being recognized in their community.

Messages of Reassurance

Brightstar Care of San Luis Obispo shared a press release letting the public know they use a third-party satisfaction management company to ensure their clients and caregivers are satisfied. They didn’t just tell their clients and caregivers they are using Home Care Pulse to improve, they told their community.

Recognition for Receiving Awards

In Saratoga, CA, the City Council recently recognized 11 businesses for excellence. Help and Care founder, Vassilina Breitbach, was presented a certificate and recognized for having earned both the Employer of Choice and Provider of Choice awards.

Annual Leadership Conference

At this year’s Annual HCAOA conference, home care owners who’ve earned Best of Home Care’s Leader in Excellence award were recognized on the stage.

Reviews and Awards credited our review integration with their website in enabling 500 home care agencies to proactively increase their online reputations. These reviews are an integral part of their own Caring Stars recognition program, Caring Stars.

Increased Awareness

We have other new partnerships we’re excited to be announcing early on in 2018 that will provide added benefits to those home care agencies who are being recognized for their successes with Best of home care and increase where they can post reviews from clients and caregivers.

The recognition these Best of Home Care award winners are receiving within and outside of the industry has been great to witness as it’s grown over the years. I’m both moved and honored to see so many home care providers achieving greater excellence by earning the Best of Home Care awards.

Over the next couple months, our CORE Webinars will revolve around marketing and recognizing Best of Home Care winners, along with the process to become an award-winning provider. Next week, our Director of Marketing, Kevin Hansen, will be reviewing what it takes to be successful in marketing your home care business in 2018. Included will be a discussion on how to set your business apart from others in your area. And, on January 24th, I will be announcing the 2018 Best of Home Care Leaders in Excellence, Provider of Choice, and Employer of Choice award recipients. You won’t want to miss either of these important webinars. Register here.

If you’re one of the award-winning home care agencies this year, I applaud you for being an important part of the movement to raise the standard of care in the home care industry. For our many customers who are using our satisfaction management services and are on the path to earning Best of Home Care awards, please take full advantage of our Resource Library and CORE Webinars, along with reaching out to your Customer Success Managers as you work towards these awards. And, if you’re a home care provider who would like to increase client and professional referrals, decrease caregiver turnover, consistently improve quality of care, and improve your reputation online, I invite you to take a closer look at our Best of Home Care awards program. Please contact a member of our Business Development team at [email protected] or 877.307.8573 to schedule your free demo. You can also visit us at


Aaron Marcum

CEO of Home Care Pulse

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