Use Your Marketing Kit
While we do help to promote your awards online, the degree of exposure you get for them in your area ultimately depends on your efforts to promote the awards. If you’ve enabled the free feature on your account, we’ll feature your awards on BestofHomeCare.com, Caring.com, and (coming soon) Carelike.com. It’s up to you to decide how else to promote your awards locally.
Used properly, these awards can set your marketing on fire. One Leader in Excellence award winner we spoke to recently commented that 45-50% of their referrals ask about the agency’s Best of Home Care awards when they call.
Included with your congratulations email is a marketing kit with instructions for using the awards on social media, sample press release templates you can send out to news outlets, high-resolution award logo files, and other resources. Make the most of this kit!
The high-resolution award logos are especially useful as they allow you to use the awards in unique and creative ways in your advertising. The guide in your marketing kit includes dozens of ideas on how you can use the awards. We’ve seen companies do everything from putting award logos in their email signature to using the award logos as decals on the side of their company van.
Note: To ensure that the award logos are used properly, please see the Award Use Guidelines in your marketing kit.
In addition to the marketing kit, you can purchase customized trophies, plaques, banners, and pins online at this link. Note that while you will only be able to purchase these items for the awards that you’ve qualified for, you can purchase them for any year you’ve won.