With staffing challenges occurring on a constant basis, social media can play an important role in talent acquisition. Here’s how you can start using Facebook to find and hire more caregivers.
It all began on February 4th, 2004 in a dorm room at Harvard University when one enthusiastic student took it upon himself to create a platform for other Harvard students to better connect with each other. By the very next day, 1,000 + people were registered, and it only grew from there.
The vision that was implemented that day was nothing short of a huge milestone for the internet and has created a legacy that continues to affect over 2.8 billion people.
At this point, you’ve probably already been able to piece together what we’re talking about, but if not, the company that we’re referencing is Facebook. Well… in 2004 it was called “The Facebook,” but as you know, with demand and brand changes, companies (and even home care agencies) have to adapt accordingly.
With the impact that Facebook has had on the internet and the changes that have been made to the site over the past 17 years (wow, time flies) there is now more room for home care agencies to not only use it to promote their brand but also source new caregivers.
Since recruitment is one of the biggest challenges for home care providers, it’s important we’re taking advantage of all the tools at our fingertips.
In the 2020 Home Care Benchmarking Study, Facebook ranked among the top consumer marketing sources and accounted for the highest percentage of revenue at 28% — and not only that, but it’s also proven to be successful in delivering recruitment results too. Here’s how you can start using its features to your benefit and find and hire more caregivers.
Join local caregiver networks, job-seeking groups, and other professional home care communities
In order to succeed in caregiver recruitment, you must be targeting people where they’re most active. In general, lots of people are active on Facebook – but, you can narrow that down even more by seeking out groups and communities that are relevant to your local home care scene.
According to Lesly Cardec, senior vice president of marketing and public relations at Sunrise, Florida-based Interim Healthcare, “Consumers are local. They want local marketing and local marketing is now becoming hyper-local marketing.”
To begin attracting caregivers locally on Facebook, here are a few steps we recommend taking: