Optimizing Your Caregiver Job Postings for Maximum Applicants
Writing stronger job postings is the low-hanging fruit for many agencies. Take a minute and go to myCNAjobs.com or Indeed.com and look for caregiver job postings in your area. How many are there? How well do yours stand out?
From an applicant’s perspective, there’s usually a long list of virtually identical job postings to scroll through. Anything you can do to grab their attention and look different than the other postings will make a significant impact on the number of caregivers who apply to YOUR agency instead of others, and therefore a significant impact on the number of caregivers you end up hiring.
Here’s a few tips to write more effective caregiver job postings:
Use a mix of evergreen postings (general postings advertising a wide variety of shifts) and postings for specific shifts.
Evaluate your hiring criteria for arbitrary requirements that could be filtering out applicants. If you’re listing a mandatory certification or training requirement that you could easily provide in an evening of training, you’re telling qualified applicants not to apply at your company.
Use an engaging tone that addresses them like a person. Read your postings out loud. If it’s natural to read them the way that you would normally use to tell someone about a job, you’re on the right track. If it comes across as robotic, generic, or flat, throw it out and write a new one.
Include videos and pictures (if the platform allows). Have a few of your caregivers record 30-60-second videos on their phones about why they like working for your agency and share these on your postings and website.
Lead with the things that set your agency apart. Do you offer benefits that most agencies don’t? Do you pay more, or offer better schedules? Make sure anybody who scans your postings will see it in less than five seconds.