Focus on Quality of Life
With medical advances extending life expectancies and the health of many in their later years, the baby boomers are generally motivated with choices that enhance their quality of life. Having a part-time to full-time caregiver allows them to focus more on the things they enjoy. By removing stress from the family in completing daily tasks required around the home and doctor visits, time with family becomes about relationships instead of chores. Diligent caregivers also relieve the elderly of dealing with chores that become increasingly difficult for them as they age. As you meet with potential and current clients, it’s important to pair them with caregivers who will understand what is needed in order for the baby boomers to live the quality of life they are hoping to live through your home care services.
Variety and Options
Baby boomers are very accustomed to investigating options and making educated choices. They are also less likely to settle when expectations aren’t being met. They are savvy in using technology and other resources to evaluate your services against what might be expected through other home care agencies. Your agency needs to be ahead of the curve in being able to effectively communicate the services you provide and what sets you apart. And, you need to back your claims with the highest level of care possible in order to retain a baby boomer as a client.
Baby boomers have left their mark on every stage of their lives, and it should be no surprise their approach to life will create a shift in what it means to get older. Despite effects of age on the body, they will want to set the terms of how they spend their time after retirement. In our history, Baby Boomers are the largest generation now entering into their golden years. Being aware of what their needs are, and being proactive in evolving to meet these needs will put your agency in a position to benefit as the demand for home care continues to increase.