Marketing isn’t a game of chance. Success lies in the data.
One of the biggest questions you’ll ask as a home care agency owner is “How do I find and attract more clients?”
We’d like to say that there’s a straightforward answer to this continuing problem, but the truth is that it really relies on how invested and successful you are in your marketing efforts, and what sources you’re using to find them.
Due to the pandemic, home care has faced a lot of hardships over the past year. Many home care agencies have shifted time, resources, and attention away from marketing in order to focus more on the caregiver shortage crisis.
While it’s important that you’re aware of the needs of your business and what the greatest growth areas are, you shouldn’t neglect any opportunities like marketing (especially word-of-mouth).
Most home care agencies are using marketing to one extent or another, but with rising competition, lack of caregivers, and increasing demand for home care services, there’s always more you can do.
We’ve collected data from hundreds of home care agencies across the country and found the top marketing sources agencies are using.
The top marketing sources for 2021
In the 2021 Home Care Benchmarking Study, home care agency owners were asked to select their top five revenue-generating marketing sources, along with identifying the percentage of 2020 annual revenue that each top method was responsible for in their agency.