According to recent findings, over two-thirds of the world’s population owns a smart phone. In 2016 in the U.S. alone, 72% of Americans reported owning a smart phone. People are not just using smartphones to make phone calls and send text messages; they are using them to connect to social media, go online shopping, and surf the internet for information and news. Studies have shown that 80% of internet users use their mobile phone to search the web. What does this mean for your home care business? If you are not adapting your website for different platforms, such as a smart phone, you could be losing potential clients. Here are a few tips to help you optimize your mobile website:

Less Is More

Simplify. The key to adapting your website so it’s user friendly is to simplify. If your future clients are looking at a small screen trying to navigate a complicated website, they may become frustrated and give up. A great example of a well-designed mobile website is Buzzfeed. This article-driven company finds ways to draw in readers without overwhelming them by using a simple design that promotes their blogs. The goal with a mobile website is to provide customers with all your company information without frustrating or overwhelming them. Try eliminating sidebars and any non-essential design elements that could confuse users.

Bigger Is Better

One of the struggles and flaws of many mobile websites is font size. Mike Weisnger, Director of Marketing at Elite SEM, advises companies to make sure their mobile website is completely navigable with one thumb and doesn’t require any zooming in. You want your customers to be able to navigate with their “phone hand” and not a second hand. It’s frustrating for users if they have to enlarge the font to read what’s on the screen. Especially working with seniors, make sure that your mobile website is easy to read and the font is large enough.

Easy Navigation

56% of U.S. internet traffic comes from mobile devices. It is important to ensure that your mobile website is user friendly and easy to navigate. Most mobile websites have a menu bar where customers can easily access company contact info, different services, and other resources. Here are some great examples of user-friendly mobile websites:

  • Shutterfly—This is an online service that provides customers personalized photo books, cards, stationary, and more. Their mobile website caters directly to their customers’ needs. When you first enter the website, they immediately showcase any deals and then provide different options customers need.
  • Typeform—This mobile website is a great example of simplicity. They implement large buttons with a very minimalist design that makes the website easy to navigate and does not overwhelm the user.
  • Etsy—Etsy is a buy and sell website for crafty individuals. Their mobile website is great at anticipating their customers’ needs giving by catering to the two types of people that visit the sight.

These websites are great for inspiration and getting started with your mobile website. Begin by sitting down and brainstorming what is most important for your customers to know. Then find a simple and creative way to showcase that information. It can be daunting at first, but a functional mobile website will drive sales and help your company to continue to grow.

Visit our Resource Library for dozens of free tools, templates, webinars, and resources to help you reduce caregiver turnover, market to referral sources, increase client satisfaction, and manage your home care business.

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