While there’s no silver bullet to single-handedly ensure an endless pipeline of qualified new caregivers, there’s plenty you can do to increase your pool of potential caregivers.
Struggling to recruit new caregivers? You’re not alone. If your home care agency is like most, one of your biggest growing pains is recruiting new caregivers.
And while there’s no silver bullet to single-handedly ensure an endless pipeline of qualified new caregivers, there’s plenty you can do to increase your pool of potential caregivers.
Often, finding new solutions is as simple as looking at what other companies are doing. As part of our annual Home Care Benchmarking Study, we’ve asked industry-leading home care providers* to share their top methods for recruiting.
Here are the top ten ways leading providers are finding new caregivers:
10. CareerBuilder.com. CareerBuilder.com is a top job search site that provides listings for you to reach the right candidates. It’s a little more expensive than some other third-party websites (typically $375 for a monthly posting), but many employers value it for its resume database and extensive support resources.
9. Social Media. Social media is an exceptionally cheap avenue to find caregivers. If you already run social media as part of your marketing, it’s easy to insert occasional posts about looking for new caregivers with links for them to apply. You can even ask current caregivers to share the post, which significantly increases the number of potential new caregivers you can reach.
8. Job Fairs. Job fairs are an effective way to quickly meet many candidates in person. This can result in a quicker hiring process and faster decision-making. While many cities regularly organize career fairs, you can also organize your own career fair on a smaller scale.
7. Newspaper Classified Ads. Newspapers may be declining in readership overall, but their classified ads are still an effective way to reach out to new potential candidates.
6. Your Own Website. Keeping your website up to date is critical. A strong website with good search engine optimization will help prospective caregivers find you easily through Internet searches and gives you an advantage over competing postings.
5. Word of Mouth/Reputation. It’s interesting that even in the digital age, your mere reputation can be a better source of new caregivers than your website or social media. Establishing your agency as a trusted employer is a simple and foundational way to facilitate a future pipeline of caregivers.
4. myCNAjobs.com. Not only does offer its own listings for you to reach new caregivers, but because it is focused on senior care it is able to offer specific resources for home care agencies such as helping set up recruiting events.
3. Craigslist.com. Craigslist is cheaper than many other third-party websites. Its popularity also brings greater reach and a higher number of responses than many other sources.