As providers look to increase client acquisitions, they should start by evaluating their performance in these five areas. As they gauge perceptions of their business in relation to these categories, they’ll be able to take more action to improve. Providers can then focus their efforts on improving their areas of weakness and utilizing their strengths.
As part of this process, providers can better organize their resources, especially in relation to referrals, by creating a client referral program, improving SEO, or strengthening relationships with professional referral sources. One of the best ways to do this is through the Home Care Pulse Satisfaction Management program. As part of the program, Home Care Pulse associates contact a portion of your clients and caregivers each month to get detailed feedback on their satisfaction. These interviews not only provide you with detailed feedback on how you can improve, they also show you which clients would be willing to offer referrals.
Improving acquisitions requires active engagement with clients and caregivers. The more you invest in improving not only client perceptions of your care but also the real-life quality of that care, the greater your reputation will be and the more clients will be drawn to your company.