The power of subscriber feedback
Getting feedback from clients is critical to running your home care agency, and yet, it is extremely easy to overlook.
Feedback is vital to your business because it provides you with valuable insight into how you can improve. For example, if a significant portion of your clients complain that your caregivers are not providing high-quality care, then you know you need to provide better training to your caregivers.
If you’ve never used feedback to segment your subscribers, this may seem like a daunting task. But in this post, we’ll walk you through various ways you can use email marketing to ask for subscriber feedback and then use that data to segment your list.
Gather feedback via email
Here are eight tips on how to get feedback from your subscribers using email marketing.
1. Establish your goals.
The first thing you need to do is to determine what you want to achieve out of collecting feedback from your subscribers.
Are you looking to increase the overall efficiency of your service? Perhaps you want to make improvements to your quality of care in order to boost client satisfaction.
These are the types of things you should first consider before sending out a feedback email.
2. Ask the right questions.
Align your questioning with your goals. If your objective is to improve care quality, then your headlining question could be:
Were you happy with your most recent caregiver? or How happy are you with the services provided by your most recent caregiver?
3. Be straightforward.
When you request that subscribers provide feedback, you are essentially asking them to take time out of their day to do something for you. This is why your email needs to be as short as possible.
Ask only a few questions that require simple answers. For instance, the first question in the example above is a yes-or-no question, while the second question can be answered using a rating scale.
Here is the principle at work.