As the main trade association of the home care industry, joining Home Care Association of America (HCAOA) should be a priority for all home care providers. According to the 2016 Home Care Benchmarking Study, providers who were members had 19% higher revenue than those of non-members. What does this mean for you? If you aren’t already a member of the Home Care Association of America, you are missing out on great opportunities to gain credibility and grow your client base. I joined the HCAOA in 2004 as a new home care owner and have seen many benefits from being a member–from industry advocacy and critical news to discounts on their annual conference.
Potential clients want to know they are getting the best care for their loved ones, and by joining HCAOA you show them that you are engaged in the industry. HCAOA members are held to the highest standards of home care and are expected to uphold the core values of “compassion, reliability, competency, respect, continuity, integrity and honesty,” while also abiding by all state and federal laws and regulations. By getting involved and becoming a member of the Home Care Association of America, your agency can gain a competitive advantage.